Team and Patient Involvement

This week we will investigate the importance of involving your team and the positive impact they have in the implementation of your plan.

A successful campaign requires great planning and execution. So how do you get there? You get organised, plan, and most importantly engage your team!

Benefits of a Campaign Champion

A great plan is only a plan – success comes from executing it well. With clear goals and good communication, your team will be able to execute and deliver results better.​

Appointing a Campaign Champion has many benefits in running a successful campaign. While it is not their role to do everything, a champion will ensure tasks are delegated to the right person and keep you on track. The role of a campaign champion is also a great opportunity for one of your team to further develop their leadership and communication skills.

To help you to engage your team, we have developed a Campaign Check List with step-by-step instructions to set you up for success.

Click below to review the Campaign Planning and Management document we will be referring to over the coming weeks. 

Click on the video below to listen to Business Coach Joanne Scott-Dostine explains Team and Patient Involvement.

What’s next? 

Next week, we will explore Direct Marketing, Campaign Hub and how to set up and run Practice Management System reports to be able to measure your results.

Help your patients Buy Now, Pay Smarter 

The peak period for Optometry practices is fast approaching, and it’s important your practice has the digital tools needed to be set up for success.

The integration of MyHealth1st with Openpay is helping to turbocharge growth for your practice and provide your patients with a responsible payment option. Did you know that 39%* of consumers in Australia prefer BNPL solutions like Openpay for healthcare purchases? What’s more, a staggering 32%^ of consumers would consider switching to providers or practices that offer payment plans or digital payments.

The MyHealth1st online patient engagement and booking platform has been enhanced to work with Openpay’s Buy Now Pay Smarter plans for health, and can result in:

• Increased patient bookings – offering payment plans and clearly communicating to patients can lead to increased bookings, as they won’t feel the need to defer treatment until they can afford to foot the full bill.
• Improved customer experience – offering payment terms from 2-6 months allows everyday Australians to get the care they need and manage their cash flow via a touchless payment solution.
• Reduced administration - allowing patients to book online, select payment options in advance and be paid the next business day.

To find out more about how Openpay works together with MyHealth1st, please contact Cassandra Treuer on 0422 872 150 OR cassandrat@openpay.com.au.

*Source: Supergrowth, Openpay Brand Research, 2-5th October 2020.

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