1: Define the mission

Is it increasing revenue or market share, entering a new market or shifting hard to budge behaviours? Vague objectives are not enough, and are the short cut to disappointment. Square Holes works with clients to crystallise the mission and sub-objectives, explore early ideas and to ensure the team is supportive and excited.

2: Uncover the consumers' world

It is only with empathy for the consumers’ world – loves, frustrations, behaviours, unmet needs, category gaps etc – should you apply creativity in generating insights and solutions. Square Holes first reflects on lessons learnt and what is already known, then we uncover new evidence, explore, record and measure what was previously unknown about the consumer.

3: Conceptualise the story

With a swag bag of recordings, data, observations, experiences, photos, videos, more data, notes and more, it is now critical to step back and breathe... ahhh. Yet, without much hesitation, a compelling consumer story will be painted by Square Holes to illustrate key concepts and priority opportunities.

4: Killer ideas

With the consumers’ story understood, Square Holes works with the client to unleash the creative juices to develop ideas that will achieve the mission. Everyone involved, don’t hold back! Then we document, prioritise, prototype, evaluate and assist with launching the BIG ideas (which are likely surprisingly simple and small).

5: Strategic growth

Hold on tight, but DO NOT forget the mission. Tweak it, but don’t ignore it. Square Holes monitors and reviews the progress. We assist with evolving the strategy and are on the look out for emerging trends and opportunities. Learn from the mistakes and embrace these on the next mission .....