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| Welcome to the June Newsletter |
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In this edition:
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Register for a Market and Pitch Development Webinar for Distillers
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Global Victoria & Agriculture Victoria launch Unlocking the Potential of the New Chinese Consumer Market webinar
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Top five resources for Victorian exporters this June
We welcome your feedback and suggestions for future editions via return email or our anonymous survey. This will help the Pathways to Export team deliver services and products that better serve your needs as a Victorian agri-food and beverage business.
- The Pathways to Export team
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Market and Pitch Development Webinar
20 June 2024
2 - 4 pm
Register here
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Due to popular demand, Agriculture Victoria’s Pathways to Export program in partnership with Export Connect is proud to host a Market and Pitch Development Webinar for Distillers on Thursday 20 June 2 - 4pm.
Specifically designed for the distiller sector, this webinar will cover key market and pitch development topics featuring in-market case studies.
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Key topics include:
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On-trade/off-trade category trends and data
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In-market walkthroughs from priority markets
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Market entry strategies
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Developing a market and channel-specific USP
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Activation and promotional programmes for distillers
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| Vic House Expo Launch Webinar: Unlocking the Potential of the New Chinese Consumer Market |
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Chinese Consumer Market Webinar
26 June 2024
1 - 2:30 pm AEST
Online
Register here
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Global Victoria together with Agriculture Victoria are excited to launch the 2024 Vic House Expo, to be held in early August, at the Victorian Government’s innovative in-market food, beverage and consumer goods promotional facility in Shanghai, China.
Join us for an exclusive deep-dive into the evolving Chinese consumer market, tailored for Victorian exporters looking to expand their reach and maximize their impact in one of the world’s most dynamic markets.
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Whether you are an existing Vic House participating company or you would like to expand your business footprint in China, we encourage you to apply to join our 2024 Vic House Expo.
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What You’ll Learn:
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Key Demographics: Understand who the modern Chinese consumer is and how to target them effectively.
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Purchasing Behaviours: Dive into the buying habits and preferences that drive sales in China.
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Cultural Preferences: Learn how to tailor your products to resonate with Chinese cultural values.
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Market Shifts: Analyse the significant changes from pre-COVID to post-COVID and what it means for your business.
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Distributor Insights: Discover what Chinese distributors, retailers, and channels are seeking in products and brands.
Guest speakers:
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Mr Ryan Wang, General Manager of Riversdale Fine Wines
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Ms Lihong Yan, Purchasing Director of Wumart Group
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Mr Jonathan Cox, China CEO of RooLife Group
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Moderator: Brett Stevens, Victoria’s Commissioner to Greater China
China is one of Victoria's strongest markets for export growth. New and emerging opportunities for Victorian businesses continue to grow as the Chinese economy diversifies into new consumer segments so this session is not to be missed. To register your interest, click here for more information.
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| Top five resources for Victorian exporters this June |
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Singapore Market Insights & Networking Session
Little Farms is coming to Melbourne!
Melbourne's North Food Group and Global Victoria, in partnership with Export Connect, is excited to host the Commercial Director from Little Farms Singapore on an inbound buyer mission to Melbourne on Wednesday, 3rd July 2024! For more details, click here.
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Small Business Training: AI for Business Growth
Ready to elevate your small business with cutting-edge technology? The City of Greater Dandenong, in partnership with Transcend presents this hands-on workshop on harnessing the power of Artificial Intelligence (AI). For more information, click here.
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Global Risk Assessment and Strategic Orchestration Masterclass
The objective of this masterclass is to equip participants with fundamental knowledge and skills in scanning for emerging changes, incorporating potential eventualities in strategic planning, and influencing stakeholders to advance shared objectives..For more details, click here.
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Business Turnaround: Innovation & sustainable growth strategy
At this event, come and see SPC’s Chairman Hussein Rafai, who will talk about SPC Global’s remarkable business turnaround. This forum paves the way towards a future where the food, beverage, and agribusiness industries thrive sustainably, benefiting both businesses and communities alike. For more details, click here.
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Small Business Export Loan
The Small Business Export Loan provides small to medium export businesses with loans to cover up to 80% of the costs to secure an export contract or purchase order with an overseas buyer. For more information, click here.
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AgTech Grants Program, LaunchVic | Closing 30 June 2024, or when fully subscribed
Ready for Growth, Business Victoria | Closing 1 June 2024, or when fully subscribed
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Share Pathways to Export with your networks
Find this newsletter helpful? Share with your networks so they can subscribe to the Pathways to Export Newsletter and check out AgVic's Export Hub!
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For support on your pathway to export contact pathwaystoexport@agriculture.vic.gov.au, or if someone has forwarded you this email, subscribe to the Pathways to Export newsletter.
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