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Producer Update #1

In this edition:
★ Welcome for 2026
★ Next: Proofing

★ Embargo Reminder
★ Call Out - UNWOMAN
★ Key Resources & Dates

The Midsumma Carnival stage, with the crowd in the front and skyscrapers in the background.

Image Credit:  Midsumma Carnival 2025 © Matto Lucas

 

Welcome to Midsumma Festival!

Congratulations - you have successfully registered your event for Midsumma Festival 2026! We’re so excited to have you as part of our program and can’t wait to work with you over the coming months.

Producer Updates updates will hit your inbox every few weeks with important information and some handy tips and tricks.

Add your additional cast and collaborators to the loop by replying to this email.  Send us their names and emails to make sure your whole crew get the updates.

 

Next Up: We're proofing your event details!

Keep an eye on your email inbox - the Midsumma team will be in touch as we prepare your event details for proof-reading your print copy.

Login to Eventotron to triple-check your printed guide listing before everything goes to print by reviewing Step 8: Your Printed Guide Listing.

Be sure to send any urgent edits to events@midsumma.org.au ASAP!

 

EMBARGO Alert!

It's a secret - your event is now embargoed until the Midsumma Festival 2026 Program Launch on 24 November, 8pm when we'll announce the full program, give it a huge marketing push, and all tickets will go on sale. 

 
A child above a crowd carrying a large pride flag.

Image Credit:  Midsumma Pride March 2025 © Matto Lucas

Things To Do

We'll be organising Festival Contracts shortly but in the mean time remember to upload your Venue Hire Agreement in Eventotron by Monday 14th October.

Does your event accept Festival Passholders entry? Check with your venue that they're ready to admit passholders at the venue.

Useful documents, Midsumma Logos and more can be found in Eventotron.

Check Eventotron
A microphone resting inside a soft pink conch shell

Image credit: Pier Carthew, for THE RABBLE

Call Out - UNWOMAN

Raise your voice and be heard! Be part of THE RABBLE’s ground-breaking new work UNWOMAN (the protest), premiering at Melbourne Fringe this October.

THE RABBLE are calling on people to share experiences of birth, pregnancy, fertility, miscarriage, abortion, and parenting. Be heard. Be Empowered. 

All genders welcome. Age +16

No performance or parenting experience necessary.

Sign up HERE!
 

Key Dates For Your Diary

Coming up next in 2025
13 Oct: Deadline for Access Service Provisions for printed guide 
5 Nov: Deadline for Media Releases (upload in Eventotron)
24 Nov: Midsumma Festival 2026 Program Launch (8:00pm embargo lift)
8 Dec: Deadline for PLI Certificate (upload in Eventotron)

2026

5 Jan: Deadline for Festival Accreditation (in Eventotron)
18 Jan - 8 Feb: Midsumma Festival 2026
Sun, 18 Jan: Midsumma Carnival
Sun 1 Feb: Midsumma Pride March
TBA: Victoria's Pride Street Party

 

Helpful Reading
★ Event Registrations
★ Event Producer Resources
★ Eventotron Help Guide
★ Midsumma Access Information

Key Festival Access Organisations
★ Expression Australia
★ Vitae Veritas
★ Auslan Stage Left
★ Vision Australia Radio

 

midsumma.org.au
#midsumma

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Midsumma Festival

(03) 9296 6600
The Greek Community Centre

Level 6, 168 Lonsdale St
Melbourne VIC 3000

Midsumma acknowledges that ownership of these lands was never ceded and pays respect to all First Peoples of Australia, especially those of the Kulin Nation, on which we gather and celebrate our communities.

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