Image: Victoria's Pride 2023. Captured by Nikki Russian Photography.

Perks, Performers and Permits for 'Vicky P!'

Vicky P Perks: Showcase Special Offers from your Business!

Are you creating a special event, product, or discount to celebrate Victoria’s Pride? 

Submit your special offers now so they can be included on 'Vicky P's Perks' trader directory by 15th January 2024! 

We'll be listing special offers on our website and promoting the directory in the lead-up to the event. Attendees will be encouraged to look out for printed QR codes across the event site, leading users to the special offers list, like the ultimate 'digital show bag'.

Some ideas from last year: percentage or dollar off discounts, 2-for-1 deals, competitions, giveaways, waived joining fees, or special Pride-themed products not usually offered. 

Don't miss this free opportunity to help your business stand out at Victoria's Pride 2024!

Image: Victoria's Pride 2023. Captured by Nikki Russian Photography.

Artist Announcement: Meet the Talent!

Midsumma recently launched a jam packed 2024 Festival program which included a sneak peek into some of the talent we can expect to see on the stages at Victoria’s Pride! 

Introducing; 

Tom Nethersole, an up-and-coming queer pop artist whose music captures the thrilling, raw, and vulnerable moments that define our lives. His electrifying performances have earned him appearances on Australian Idol 2023, Always Live 2023 and OutintheOpen.

JXCKY, dubbed the ‘Chinese-Cambodian Prince of Dark Pop’, whose unique sound blends pop with R&B flair and dance beats. Victoria's Pride will be proudly supporting the premiere of new music by JXCKY.

Rin McArdle, a talented, Melbourne based musician who has just released her self-titled debut album; a deeply personal and emotive collection of indie-rock tracks.

And Kira Puru... fearless and disruptive, Kira returns to remind us all why she is a queer pop icon for the modern age. Kira has earned a reputation for captivating crowds as a razor-sharp performer with a personality to match!

We are so excited to have these artists joining us. Stay tuned for the rest of the lineup, including the soon-to-be-announced headlining artist!

Image: Tactile Tour of Victoria's Pride 2023. Captured by Chris Hopkins.

Tactile Tours at Victoria's Pride

Midsumma will again be working with Vitae Veritas to curate and deliver a Tactile Tour during Victoria’s Pride.

What is a Tactile Tour?

Tactile tours are available to people who are blind or have low vision to equitably access and enjoy arts and cultural events in theatres, galleries, museums, and public spaces. For people who are blind or have low vision, touch is a powerful and fast way to perceive, form and/or complete mental pictures of an object, person or environment. The experience has often been described to be like 'seeing with our hands'.

At Victoria’s Pride 2024, trained guides will journey around the precinct, exploring different physical spaces (indoors and outdoors) to understand dimension, layout, and scale, while interacting with different objects to feel shape, texture, and weight. Participants will have the opportunity to meet with people, discuss their work or share stories and knowledge. They can be super fun!

Could your business be involved?

Tactile Tours provides a wonderful opportunity to include and engage with the blind and low vision community. We encourage you to get involved! 

What could be interesting to experience through touch, smell, or taste? Or what might be engaging through storytelling?

Tactile Tour interactions only require about 10-15 minutes and Vitae Veritas will connect with you before the event to support any preparation.

If you would like to be involved, please contact the Victoria's Pride team at vicpride@midsumma.org.au 

Image: Victoria's Pride 2023. Captured by Nikki Russian Photography.

Street Activations

There are only 2 weeks left to express your interest!

Thinking of holding an event or activation outside of your business? If you haven’t reached out yet, complete the short form below to register your interest by December 31st 2023.

Midsumma are required to develop comprehensive event management plans and risk assessments to meet regulation and major event permit requirements. 

Applications submitted after December 31st 2023 are unable to be evaluated or included as part of the event.

Express your interest via the link below. 

How to Plan for a Safe Street Activation: 

As part of any risk assessment and plan for street based or outdoor activations, please consider: 

Electrical Hazards: Make it stiletto safe! Cables should either be safely rigged overhead or run through cable trays on the ground to avoid creating trip hazards and/or causing electrical injury.

Structural Standards: Can it handle the party pressure? Ensure all infrastructure meets the required standards and engineering certification can be shown. Understand relevant factors, such as how much ballast/weight might be needed, or what the maximum wind rating might be.

Food handling: Keep your patch clean. Ensure you and your staff are adequately trained, and all regular health guidelines are being adhered to. Yarra City Council will be present, assessing temporary vendors and stall set ups throughout the day.

Queue management: Go with the flow. Manage your queues to keep roads and pathways clear for pedestrian access across the site.

Image: Victoria's Pride 2023. Captured by Nikki Russian Photography.

Trader Zoom 

We'll be hosting a Victoria’s Pride Trader's Information session via Zoom on Wednesday January 10, from 5:30pm to 6:30pm.

Follow this link to Join Zoom Meeting. Join Zoom Meeting  

We look forward to seeing you all there!

You can also Book a Meeting with Helen!

Contact Helen, our Precinct Liaison, with questions about the event or any street based activations on 0493 575 654, or book a time via this link for a personal Zoom or face-to-face meeting at a time that suits you.

If you have any questions or require further information, feel free to reach out to us at vicpride@midsumma.org.au. 

Join us in creating a memorable celebration of diversity and in at Victoria's Pride 2024!

Image: Victoria's Pride 2023. Captured by Nikki Russian Photography.