(It appears you didn't open the following email first sent Friday. If you are interested in our perspective on 'product - market fit' etc ... please read on)
Any successful business needs to follow two simple steps 1) Build a 'product' a sufficient number need or want (SH 08); and 2) To sell enough of this product to be profitable (SH 10).
"The #1 company-killer is lack of market."
However, the two easy steps are actually not that simple.
As in many things in life, the key to navigating the complexity is finding simplicity. While everyone is searching for the next BIG idea, the small and seemingly too simple ideas solving inherent problems or just making the complex easy are missed.
A product offering value and with potential sales globally is more likely to become a solid growth business, than a product targeting a small local geographic area and/or niche segment.
Understanding the population size, likely customer levels and spend is critical in measuring potential. As is a solid product and sales strategy.
Today we thought we'd share our perspective on product - market fit.