Risky ride | Burning issue | Tracking trouble | Paws on board
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Risky ride
An R.M. Williams Instagram ad showing a group of people riding on a quad bike raised concerns about unsafe behaviour.
The Community Panel found the quad bike scene depicted risky conduct – particularly as none of the riders were wearing helmets.
Breach – AANA Code of Ethics (Health and safety)
Burning issue
A TV ad for lamb raised concerns around health and safety after it showed a man using a barbeque indoors.
The Community Panel acknowledged that using an unventilated barbeque inside poses serious risk, however found that the portrayal was clearly exaggerated and fantastical, and unlikely to encourage viewers to imitate unsafe behaviour.
No breach – AANA Code of Ethics
Tracking trouble
A Facebook ad for an Anti Apex GPS tracker raised concerns that it promoted dangerous behaviour.
The Community Panel found the phrases like “she will never know it’s there”, and “you can track her anywhere in the world”, encouraged and normalised stalking and coercive control through tracking.
Breach – AANA Code of Ethics (Violence, and Health and safety)
Paws on board
A Toyota TV ad featuring dogs riding in the back of a ute raised concerns that it promoted unsafe animal transport, putting dogs at risk.
The Community Panel acknowledged the ad’s light-hearted and exaggerated tone. However, they found that the scenes showing dogs chasing, jumping, and sitting untethered in the moving vehicle appeared realistic enough to suggest that the ad implied it would be acceptable in actual circumstances.
Breach – FCAI Motor Vehicle Code and AANA Code of Ethics (Health and safety)
Interested in more?
- Big W – No breach | AANA Code of Ethics
- Shader Australia – No breach | AANA Code of Ethics
- Schweitzer Estate Agents – Breach | AANA Code of Ethics
- Tegel Foods – Breach | AANA Code of Ethics
- Sony Pictures Releasing – No breach | AANA Code of Ethics
- Triangl – No breach | AANA Code of Ethics
- Glowbed – Breach | AANA Code of Ethics
- Tom Ford – Breach | AANA Code of Ethics
- Carlton & United Breweries – No breach | AANA Code of Ethics
- ETTO Australia – No breach | AANA Code of Ethics
- Lite n' Easy – No breach | AANA Code of Ethics
- Coastal GRL – Breach | AANA Code of Ethics
New voices join the Ad Standards Community Panel
Ad Standards has appointed four new members to its Community Panel, further strengthening the diversity of voices that make decisions on whether advertising meets, or breaches, community standards.
Media mentions
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