Do an immersion to design a website?

Go physically to the ground when you have to design a website, illogical? Not really!
The work of UX/UI designers is often associated with hours of wireframes and mock-ups on software, while these people also have their place on the ground.
Indeed, I think that when working on a digital design project, immersion is as useful as in a space, service or object design project. Quite simply because the designer needs to know for who and for what he designs this future site or this future application. It needs to be imbued with the subject of the project, the theme, the atmosphere, the eco-system, the field of activity… All these elements will make the final rendering as close as possible to the reality. I think that immersion is a real asset that can answer many of our questions instead of countless meetings. And it also fosters empathy and nourishes our inspiration!
Recently we worked for a client in the medical field of psychiatry. We were able to go into immersion and it really helped us understand this complex and specific environment.
So if you don’t do it yet, dare! At Antistatique, we aim to integrate immersion into more and more projects.

— Tiphaine