Bulletin

September 2019  #113

*Terms and kinder conditions apply

Are you a business that has made a great ad? You deserve some recognition!

Ad Standards is seeking nominations for ads where the creative spreads positive social messaging and exceeds the already high advertising standards.

Head to our website to nominate your ad that helps bring #kinderconditions to the world.

Challenging a competitors advertising claim

A key component of the advertising self-regulation system is the Ad Standards Industry Jury, which considers complaints by one advertiser against another in relation to truth, accuracy and the legality of their advertisements. One of the greatest benefits to advertisers is the ability to clarify the issues and understand the substantiation of any claims, in a fraction of the time required for litigation.

Read more about the benefits of the Ad Standards Industry Jury on the website.

Husband and wife

Complaints about an advertisement for an insurance company were dismissed by the Ad Standards Community Panel. Complainants were concerned about the use of the phrase “the wife” but the Community Panel found this was not discriminatory to women.

All Ad Standards Community Panel determinations are published online at AdStandards.com.au

Effie Awards

Ad Standards was proud to sponsor the Positive Change award at this months Effie Awards. Congratulations to the winning campaign from News Corp Australia and The Heart Foundation, and to all other winners on the night.