Sure thing? | Teddy tussle | Skinfluence | About appearance
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Sure thing?
A Bet Nation TV ad raised concerns that the phrase ‘get on a sure thing’ suggested a guaranteed or higher chance of winning.
The Community Panel found that this wording, combined with the visuals of people celebrating, created an overall impression of guaranteed success, or at least an increased likelihood of winning.
Breach – AANA Wagering Code (Promise of winning)
Teddy tussle
A TV ad for Lynx deodorant showing a man and a jealous teddy bear wrestling raised concerns about violence, and discrimination against men.
The Community Panel found that the scene was clearly unrealistic and slapstick, and that the character's genders were not relevant to the storyline.
No breach – AANA Code of Ethics
Skinfluence
An influencer’s Instagram post promoting a St.Saj beauty product raised concerns that it was not clearly identifiable as advertising.
While the post used the phrase ‘not spon’, its overall tone and the inclusion of a discount code signalled an intent to drive purchases. The Community Panel therefore found that the influencer’s post was advertising and should have been clearly labelled as such.
Breach – AANA Code of Ethics (Distinguishable advertising)
About appearance
A Manning Cartell email raised concerns about promoting unhealthy body ideals.
While a minority of the Community Panel felt the model simply appeared tall and lean, the majority found that the photography and lighting emphasised her ribs and sternum, making her appear excessively thin.
Breach – AANA Code of Ethics (Health and safety)
Interested in more?
- Hard Hat Watches – Breach | AANA Code of Ethics
- Viktoria & Woods – Breach | AANA Code of Ethics
- Viktoria & Woods – No breach | AANA Code of Ethics
- Global Shop Direct – No breach | AANA Code of Ethics
- The Firm Gentlemen’s Club – Breach | AANA Code of Ethics
The ads that raised eyebrows in 2025
Last week we revealed the ten ads that stood out for triggering a spike in public complaints this year. From scary zombies to rude gestures, the range of concerns shows Australians are quick to call out advertising they believe crosses the line.
Media mentions
Want to refresh your knowledge of the rules?
Our website has a range of handy guides to help you understand the rules and complaints process. You’ll find practical advice like what to do if you receive a complaint about your ad, and tips on how to respond to Ad Standards.
