Women’s basketball is at a crossroads, and the stars of the game are leading the charge into uncharted territory. This year’s NCAA women’s tournament has seen record-breaking viewership, with stars like Caitlin Clark quickly becoming household names.

Today in The Conversation Canada, Nwakerendu Waboso and Taylor McKee from Brock University write about the unique pressures and challenges facing these athletes. These women are disrupting traditional views of femininity in sports and paving the way for greater opportunities for women athletes.

And, with women’s basketball becoming more popular than ever, they explain that Clark and her peers may end up entering the WNBA with more financial success from their college careers than some veteran WNBA players have.

Waboso and McKee write: “Clark, Reese and a new generation of collegiate superstars are now not only tasked with navigating their place in an inequitable sporting marketplace, but are also pioneers of a new age of wealth in women’s sport.”

Also today:

Eleni Vlahiotis

Assistant Editor, Business + Economy

Iowa guard Caitlin Clark (22) drives past West Virginia guard JJ Quinerly (11) in a second-round college basketball game in the NCAA Tournament, on March 25, 2024, in Iowa City, Iowa. (AP Photo/Charlie Neibergall)

March Madness: The stars of women’s NCAA basketball face high expectations as the sport grows

Nwakerendu Waboso, Brock University; Taylor McKee, Brock University

This year’s NCAA tournament might represent another high-water mark for women’s sport as new standards are set for ratings and even more pressure falls on the game’s superstars.

Indigenous artifacts from the northwest coast of North America on display at the American Museum of Natural History in New York City. (AP Photo/John Minchillo)

Updated U.S. law still leaves Indigenous communities in Canada out of repatriations from museums

Mary Jane Logan McCallum, University of Winnipeg; Susan M. Hill, University of Toronto

U.S. laws on the repatriation of Indigenous artifacts and remains still uphold inequities in the relationships between Indigenous people and the agencies holding their materials.

The corona of the sun can be clearly seen in this image taken in 2007. (NASA/JPL-Caltech/NRL/GSFC)

The April 8 eclipse provides a rare opportunity to witness the sun’s superhot corona

Martin Connors, Athabasca University

The solar corona can be seen during the solar eclipse on April 8. Astronomers are still trying to figure out the mysteries of the corona, including why it’s so hot.

Managing the spread of chronic wasting disease in British Columbia means assessing and responding to the threat. (Shutterstock)

To manage chronic wasting disease, some animals die so more can live

Kaylee Byers, Simon Fraser University; Sarah Robinson, Simon Fraser University

A government program in British Columbia discovered the presence of chronic wasting disease in deer. Now, managing the spread of the disease is a priority.

Men who were detained under the state of emergency are transported in a cargo truck in Soyapango, El Salvador in October 2022 after President Nayib Bukele began a crackdown on gangs that suspended constitutional rights and threw one in every 100 people in jail. (AP Photo/Moises Castillo)

‘Bukelism,’ El Salvador’s flawed approach to gang violence, is no silver bullet for Ecuador

Marie-Christine Doran, L’Université d’Ottawa/University of Ottawa

Ecuador is soon holding a referendum to decide whether to follow El Salvador’s controversial strategy to end drug trafficking.

La Conversation Canada

Des personnes munies d'appareils photo parmi les spectateurs d'une éclipse solaire partielle dans la ville de Yanguan, à Haining, en Chine, en 2009. (AP Photo/Eugene Hoshiko)

Photographier l’éclipse solaire, un rappel du sentiment de faire partie de quelque chose de plus grand que nous

Amy Friend, Brock University; Keri Cronin, Brock University

Au-delà des aspects techniques, une photographie réussie de l’éclipse constitue un rappel durable de l’émerveillement et du sentiment de faire partie de quelque chose de plus grand que nous.

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