Latest decisions and news from Ad Standards
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McDonald's | Breach | Food & Beverages Code
A TV ad for McDonald's 'Birdie's Brekkie Meal' prompted concerns about the promotion of fast food to children.
The Community Panel found that while children weren't the intended primary audience, key elements of the ad, including its cartoon characters, catchy soundtrack and colourful meal-box, were likely to have strong appeal to children.
The ad has been removed following a breach of the Food & Beverages Code.
Realestate.com.au | No breach | Code of Ethics
A Realestate.com.au TV ad featuring the word 'bloody' in phrases such as 'we bloody love it' raised concerns about inappropriate language.
While the Community Panel recognised that some viewers may find the word offensive, it found that 'bloody' was used in a light-hearted, colloquial way that reflects everyday Australian language.
Ghanda | No breach | Code of Ethics
Images on the Ghanda website promoting a bikini raised concerns that the model's poses were too sexual, particularly given the brand's appeal to teenagers.
The Community Panel found that the poses were not inherently sexual and were consistent with someone relaxing by a pool. It also considered that, as the ad was promoting swimwear, featuring a model wearing the product was appropriate in the context.
Climate Study Group | Breach | Environmental Claims Code
A newspaper ad for Climate Study Group about ‘The Fossil Fuel CO2 Cycle’ raised concerns that it made misleading environmental claims.
The Community Panel found that the ad did create an overall misleading impression.
The advertiser has been asked to modify or discontinue the ad after it was found in breach of the Environmental Claims Code.
Interested in more?
- Flightrisk – Breach | Code of Ethics
- Wild Secrets – No breach | Code of Ethics
- Clean Air Wood Heaters – Breach | Environmental Claims Code
- Primo Foods – No breach | Food & Beverages Code
- ALDI – No breach | Code of Ethics
- How Now Dairy – No breach | Food & Beverages Code
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