The Huxley's in extravagant orange and blue outfits. They are both singing. One holds a Microphone up to their lips. The Victoria's Pride banner is behind them. They are on a large stage.

Image: Victoria's Pride 2023. The Huxley's Performance. Captured by Tan McCulloch.

Hi friends,

The Midsumma Festival is officially underway after last weekend’s Midsumma Carnival – which enjoyed an incredible turn out with our biggest crowds ever! It’s estimated more than 120,000 people joined us at Alexandra Gardens on Sunday 21 where an eclectic mix of fabulous LGBTQIA+ acts impressed attendees across three stages for 11 hours.

This Victoria’s Pride trader update includes a link to Vicky P’s Perks, our site map, information on road closures and bump-in, ideas for your window displays, and a reminder about our social media toolkit.

If you have questions, you can contact Helen, our Precinct Coordinator, on 0493 575 654.

Vicky P's Perks!

Please make sure you submit your listings for Vicky P's Perks!

If you are offering a special offer, discount, or deal at your business in celebration of the Victoria’s Pride event, submit your listing now!

We'll be promoting Vicky P's Perks on social media and via printed QR codes around the precinct so party-goers know where to go to find the best deals around the street party.

Some ideas from last year: percentage or dollar off discounts, 2-for-1 deals, competitions, giveaways, waived joining fees, or special Pride-themed products not usually offered.

This is a great opportunity to help your business stand out and draw in more patrons this Sunday!

Road closures for Victoria's Pride

Please be aware there will be multiple road closures from 3am Sunday 11 February until 3am Monday 12 February.

Roads will be closed at:

Gertrude/Langridge Street, between Brunswick Street and Oxford Street

Smith Street, between Victoria Parade and Charles Street

Peel Street, between Smith Street and Cambridge Street

Surrounding streets within the precinct will be managed carefully by Traffic Controllers for local residents. Check out signage for parking changes.

Site Design and Decor

Midsumma has conducted extensive planning around the site taking into consideration existing parklets and footpath trading.

Event infrastructure, including marquees, oil drums, umbrellas and outdoor furniture will be set up along the street in specific locations from 3am on Sunday and has been designed to support local businesses offering food, beverages and shopfront performances.

Please note that all event furniture will then be removed on Sunday 11 February from 9:30pm.

A person is leaning outside of a window in a colourful rainbow outfit. There is a bit heart made out colourful rainbow flowers next to them. The person is blowing bubbles.

Image: Victoria's Pride 2023. Captured by Teague Leigh.

Priding up the streets!

Thank you to our traders who are hosting Vicky P's visual arts and shopfront performances.

You can also get into the Victoria's Pride spirit by decorating your windows and shopfronts! Some ideas to consider are paint, banners, and other rainbow themed items. Some of you have already started and it looks amazing!

If you have plans for special activities, footpath trading, DJs or amplified sound systems that have not already been discussed with Midsumma for approval, please reach out to Helen on on 0493 575 654 or at precinct.coord@midsumma.org.au as soon as possible. Please note that additional, street side infrastructure is unable to be included in the event at this late stage.

A person dressed in a mermaid outfit is singing in a storefront window. They are in a wheelchair. It is the @rosieroulette Pride Window, with information situated to their right.

Image: Victoria's Pride 2023. Captured by Teague Leigh.

Liquor Licensing

A reminder that regular liquor license conditions will be in place unless you have been granted a variation for the event day.

Victoria’s Pride is also a glass-free event. Help us keep the streets clean and safe!

Please use reusable plastics (polycarbonate), Biocups, or drinks that come in aluminium cans instead of glass when serving patrons street-side.

Don't forget we have a Social Media Toolkit full of info and promotional materials for you to use on the day!

Remember to mention us with the hashtag #vicpride and tag us at @MidsummaFestival on Instagram and @Midsumma on Facebook and Twitter

Trader Zoom

Thank you to everyone who attended our trader zoom session. We’re so pleased we were able to answer all your questions and give you such valuable intel about the day.

And if you missed out, you can still contact Helen for assistance on precinct.coord@midsumma.org.au or 0493 575 654.

People are walking past shopfronts. ONe person is juggling with hulahoops around their chest.

Image: Victoria's Pride 2023. Captured by Nikki Russian Photography.

Previous Trader Emails:

midsumma.org.au
#midsumma

Victoria Pride 2024 Sponsors Logos ﹣1. Victoria State Government 2. National Australia Bank 3. City of Melbourne 4. Creative Victoria 5. City of Port Phillip 6. Woolworths Group 7. Amazon Group