Nothing to hide | Mild matters | Belly flop? | e-safety
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Nothing to hide
A YouTube ad for SBS raised concerns about showing nudity.
The Community Panel noted that the ad did contain some nudity, but considered it minimal, non-sexualised, and treated with sensitivity to the relevant audience.
No breach – AANA Code of Ethics (Sex, sexuality and nudity, and health and safety)
Mild matters
A TV ad for Lovehoney raised concerns about showing ads for sexual products during family viewing times.
The Community Panel found that the ad featured no explicit imagery or language, showed no actual products, and that the overall sexual themes were mild enough to be considered appropriate for a broad audience.
No breach – AANA Code of Ethics (Sex, sexuality and nudity)
Belly flop?
An ad for BIG4 Holiday Parks raised concerns about harmful stereotyping with the phrase “Go small on Bali belly, go big on belly laughs”.
While a minority of the Community Panel considered the phrase may promote negative attitudes towards Balinese people, the majority found that it’s often used in Australia to describe the general experience of getting sick while travelling and did not refer to Balinese people in a negative way.
No breach – AANA Code of Ethics (Discrimination or vilification)
e-safety
A series of Facebook ads for Burzerk e-bikes raised concerns about showing people riding the bikes without helmets.
The Community Panel found that riding any kind of bike without a helmet would be considered unsafe.
Breach – AANA Code of Ethics (Health and safety)
Interested in more?
- Ring LLC – No breach | AANA Code of Ethics
- Durex – No breach | AANA Code of Ethics
- Athena Home Loans – No breach | AANA Code of Ethics
- Entertainment – Breach | AANA Code of Ethics
- Rainbet – Breach | AANA Code of Ethics
Advertising is evolving faster than ever, but one thing stays the same: if it’s advertising, the rules apply. Our latest article dives into what media-neutral means and how AI-generated content fits into the ad rules.
