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Victoria's Pride Trader
Final Update
Hi friends,
The excitement is just around the corner...#vicpride
We've had an amazing Midsumma Festival so far with incredible turn-outs at Midsumma Carnival and Midsumma Pride March - our biggest crowds ever! We can't wait to top it all off this Sunday, celebrating our diverse communities and all things pride with you.
This will be our final update before Sunday and includes our site map, information on road closures and bump-in, ideas for your window displays, and a reminder about our social media toolkit.
We can't wait to see you soon! If you have any last minute burning questions, you can contact Helen, our Precinct Liaison and Stalls Coordinator, on 0493 575 654.
Header photo by Nikki Russian.
Please be aware there will be multiple road closures from 3am Sunday 12 February until 3am Monday 13 February.
Roads will be closed at:
Gertrude Street, between Brunswick Street and Oxford Street
Smith Street, between Victoria Parade and Charles Street
Peel Street, between Smith Street and Cambridge Street
Surrounding streets within the precinct will be managed carefully by Traffic Controllers for local residents. Check out signage for parking changes.
Photo by Suzanne Balding.
Photo by Nikki Russian.
Midsumma has conducted extensive planning around the site taking into consideration existing parklets and footpath trading.
Event infrastructure, including marquees, oil drums, umbrellas and outdoor furniture will be set up along the street in specific locations from 3am on Sunday and has been designed to support local businesses offering food, beverages and shopfront performances.
Please note that all event furniture will then be removed on Sunday from 9:30pm.
Thank you to our traders who are hosting Vicky P's visual arts and shopfront performances.
You can also get into the Victoria's Pride spirit by decorating your windows and shopfronts! Some ideas to consider are paint, balloons, banners, and other rainbow themed items. Some of you have already started and it looks amazing!
If you have plans for special activities, footpath trading, DJs or amplified sound systems that have not already been discussed with Midsumma for approval, please reach out to Helen on on 0493 575 654 or at precinct.coord@midsumma.org.au.
Cork & Chroma at 36 Smith St, Collingwood. Artwork and photo both by Tom Oxnam. Victoria's Pride graphics and characters created by Elwyn Murray.
Photo by Nikki Russian.
Last call to submit your listings for Vicky P's Perks!
If you have a special offer, discount, or deal at your business this Sunday, submit your listing now!
We'll be promoting Vicky P's Perks on social media and with printed QR codes around the precinct.
This is a great opportunity to help your business stand out and draw in more patrons this Sunday!
Liquor Licensing
A reminder that regular liquor license conditions will be in place unless you have been granted a variation for the event day.
Victoria’s Pride is also a glass-free event. Help us keep the streets clean and safe!
Please use reusable plastics (polycarbonate), Biocups, or drinks that come in aluminium cans instead of glass when serving patrons street-side.
We've revealed our full line-up of entertainment and let's just say - it's jampacked!
With two main stages programmed from 11am - 9pm, plus roving performers, DJs playing out of caravans and trucks, live radio broadcasts, and much more, it's going to be a celebration to remember!
YUMMY performing at Melbourne Pride 2022, photo by Nikki Russian.
Graphics by Elwyn Murray.
Don't forget we have a Social Media Toolkit full of info and promotional materials for you to use on the day!
Remember to mention us with the hashtag #vicpride and tag us at @MidsummaFestival on Instagram and @Midsumma on Facebook and Twitter
We recommend you share this email with your staff, and if you have any questions, suggestions or ideas, please don't hesitate to contact the Victoria's Pride team at vicpride@midsumma.org.au - we're here to help!
