Swing and a miss

This TV ad shows a man watching racing on his phone while on a golf buggy.  

The ad raised concerns about safety.  

The Community Panel found it was widely recognised that using mobile phones while driving any moving vehicle is unsafe. The Panel also found that that the ad showed the man engaging in the wagering activity to an excessive degree, being unable or unwilling to put the phone down to play golf with his friends. 

The ad breached both the Code of Ethics and Wagering Code.

Breach - AANA Code of Ethics (Health and safety) and the AANA Wagering Code (Excess participation)

Time's up

This Instagram ad for a fertility program shows a woman waiting for a pregnancy test with two characters, ‘Time’ and ‘Food’ discussing and predicting a negative result.  

The ad raised concerns about targeting people with fertility issues. 

The Community Panel considered that the tone of the ‘Time’ character in the ad was humiliating, ridiculing, and implies that any difficulties the couple have had conceiving were solely the fault of the woman. 

Breach - AANA Code of Ethics (Discrimination or vilification)

Once bitten...

This digital ad promoted an upcoming tour of the band Cradle of Filth. The ad shows a giant biting a naked woman, with blood dripping down her body.  

The ad raised concerns about violence. 

The Community Panel found that while the image might align with the band’s extreme gothic metal genre, the ad was overly graphic, and the use of sexualised violence was not justifiable.  

Breach - AANA Code of Ethics (Violence)

Hungry for more? Check out these recently published decisions

• ANZ Banking Group - No breach | Violence
• eHarmony Inc - No breach | Prevailing community standards and sex, sexuality and nudity
• Foxtel - No breach | Health and safety
• Budget Direct - No breach | Violence
• Rest - No breach | Discrimination or vilification and health and safety

Find all the latest decisions at adstandards.com.au/cases

We’re partnering with Ad Council and AWARD!

We're excited to announce our partnership with Ad Council Australia and AWARD for This Way Up 2024, Australia's pure-play festival of creativity. Join us at Sydney's MCA from 13 to 15 August for two days of ideas, innovation, and inspiration, and to hear from some of the most influential figures in the creative industry.