Too cool for kids 

A TV ad showing teenagers eating McDonald’s McFlurrys was found to breach the AANA Food and Beverages Code for targeting children.  

The Community Panel found that the ad promoted an occasional food product in a way that primarily appealed to children through its themes and language.

Breach – AANA Food & Beverages Advertising Code

No knead for concern

A commercial vehicle ad for Tip Top Bakery with the phrase “Good on ya Mum!” raised concerns about gender stereotyping. 

Upon review, the ad was found to not suggest that making sandwiches is primarily the role of mothers. 

No breach – AANA Code of Ethics

Blunder, not bias

A KFC ad featuring Australian cricketers raised concerns about racial discrimination.  

The ad was found to have no emphasis to any background or ethnicity, and rather was a play on how people may struggle to remember lines when in front of a camera.  

No breach – AANA Code of Ethics

Safe ride

A TV ad for ridesharing service DiDi raised concerns about encouraging drink driving and unsafe behaviour. 

The Community Panel found that the ad did not condone driving under the influence or promote risky behaviours. 

No breach – AANA Code of Ethics

Farm fun

A Woolworths TV ad raised concerns about safety issues around farm equipment. 

While the Community Panel acknowledged the importance of farm safety, the ad showed the children running near a tractor were behind a fence and properly supervised. 

No breach – AANA Code of Ethics

Hungry for more? 

• Netflix - No breach | AANA Children's Advertising Code
• Red Rooster - No breach | AANA Children's Advertising Code 
• Accent Group - No breach | AANA Children's Advertising Code
• Pilot - No breach | AANA Code of Ethics 
• Ford - No breach | FCAI Code 

New advertising rules come into effect next month

A reminder that the new AANA Environmental Claims Code comes into effect 1 March 2025. With just a few weeks to go, make sure you’re across all the new rules to avoid any breaches.