Victoria's Pride 2023. Image by Nikki Russian Photography.

Save The Date for Victoria's Pride

SUNDAY FEBRUARY 11, 2024

A whole-hearted 'hello' to everyone who has recently joined us, and 'welcome back' to those who have stayed on: You have signed up to be among the first to receive event updates and opportunities to participate in what promises to be the hottest, summer street party in 2024!

Victoria's Pride statewide festivities are set to kick off in November with an exciting line-up of regional activities, culminating in the renowned one-day street party extravaganza, located in the heart of the iconic Gertrude and Smith Street precinct on Sunday, February 11, 2024.

We were amazed by the passion and creativity exhibited by local traders in 2023 and look forward to working with you again to make this next event even more spectacular. A heartfelt thank you to everyone who shared their notes and feedback; we value your input and have taken on suggestions where possible.

There are some important changes to note about planning outdoor activities during this event. To maintain a safe and enjoyable event for all, traders must register an expression of interest to host street-based activities here. All applications will be reviewed.

We encourage you to share this email with your team members. For questions, suggestions, or to chat about your ideas, reach out to the team at vicpride@midsumma.org.au!

Stay tuned: we'll be sending updates every 2-3 weeks as details unfold.

Victoria's Pride 2023. Image by Matto Lucas.

Victoria's Pride － A Recap

The event held in February this year went beyond expectation, with an estimated 45,000 attendees visiting the precinct over the day! Victoria's Pride received overwhelming support for its return from community members and traders who shared their enthusiasm and experiences.

Here are some noteworthy numbers:

• Of our attendees, 31% were aged 25-34, while 22% were aged 35-44.
• On average, attendees spent $191 at the Festival and in the local area on the day.
• 85% of attendees reside in Melbourne Metropolitan area.

Victoria's Pride 2023. Image by Matto Lucas.

Newbies to the Neighbourhood

It's been wonderful to see so many new businesses pop up in the area!

If you're aware of new traders in the precinct, help us spread the word and guide them to sign up here.

Victoria's Pride 2023. Image by Matto Lucas.

Liquor Licensing

Midsumma will not be establishing any temporary bars or be responsible for selling alcohol at Victoria's Pride.

Venues within the precinct that sell, or supply alcohol are expected to operate within the conditions of their existing liquor license and red line. Applications for variations can be submitted here. 

For updates, changes, and resources about liquor licensing, please refer to the Liquor Control Victoria website.

Note: LCV have reported significant delays in processing time. If required, make sure your applications are submitted early!

Helen Adams, Precinct Coordinator

Say Hello to Helen

Get your party ideas and event questions ready...or just say hello and have a natter! 

Helen, our Precinct Coordinator, will be in the area over the next couple of weeks to meet traders and share information about the upcoming Victoria's Pride Street Party. Helen will be here and happy to assist you from now until event delivery!

Want to make an appointment instead? Book a time to say hello to Helen.

Victoria's Pride 2023. Image by Matto Lucas.

In Search of Unique Spaces

Vicky P is always on the lookout for distinctive spaces to help connect the streetscape with the event program, finding ways to highlight the precincts unique charm.

• Do you have a rooftop garden visible from the street?
• A large window for performances?
• Perhaps a spare room that could host artists as they prepare?

If this sounds like something you can offer, please reach out to us at vicpride@midsumma.org.au!