Every Marketing Strategy Needs Video

The question for every brand today is no longer “why video?” but “why not video?” Using video as part of an overall marketing campaign is a given, no matter the size of your enterprise. Research has shown that videos in social media and other online platforms help businesses:

• grow brand awareness
• build understanding of a product or service
• help search rankings
• increase website and retail traffic
• boost sales

In short, you can’t afford to exclude video from your marketing mix. Furthermore, in many cases, you don’t need super-high production values. Often, the more simple and unrefined a video is, the more authentic it is to your audiences. If you have a smartphone, you may have all the video equipment you need.

Below are some recent video productions that we’ve developed to help several of our clients achieve their goals.