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Producer Update

Proof, prepare, and sign your event contract!

Two performers in blue and purple gesture upwards toward an audience.

Image Credit:  Day For It 2025 © Teague Leigh

 

Hi Midsumma artist,

It's time to finalise the nitty gritty details of your events for Midsumma 2026.
We are sending out contracts for event registrations to sign by Friday 17 October, and venue agreements should now be completed and uploaded in Eventotron.

Now is the time to view the details of your event registration for Midsumma 2026 and make sure you have provided your venue agreement to us. Check out the 
Post-Registration section in Eventotron to view and sign your Event Contract.

 
Sign Your Contract
 
A performer in a sequined rainbow bodysuit waves two flowing rainbow coloured fans.

Image Credit:  Rainbows, Camera, Action,  © Nat Ord

 
 

Find your Target Audience

 
 

There are plenty of ways to find the audience you're looking for
at Midsumma so make the most of your listing by choosing the right target audiences for your show. 

Is your event seeking neurodiverse audiences?
We're seeking shows that want to opt-in to be highlighted to neurodiverse audiences. Is your event about neurodivergent themes, designed with a relaxed format and accessibility in mind, or made by neurodiverse artists?
If so, we'd love to highlight that to the Midsumma audience!

Highlight My Show!
 
 

2025 PRODUCER DIARY DATES

Access Services for Printed Guide Due: Monday 13 October 2025
Venue Agreement Due: Monday 13 October 2025
Media Releases Due: Wednesday 5 November 2025
Public Liability Insurance Due: Monday 8 December 2025

IMPORTANT 2026 DATES

 
 

Midsumma Carnival: Sunday 18 January 2026
Midsumma Pride March: Sunday 1 February 2026
Victoria's Pride Street Party: Sunday 8 February 2026

 
Find Out More
 
 
 
 
 
 
 

Access Resources

Join Midsumma's commitment to provide accessible events and services for our community and audiences.

We encourage all artists and producers to plan ahead,
provide accurate information, and engage with relevant communities

 — we want to see you grow your audience while creating great experiences for diverse communities.

Now is the time to consider the audiences your event can support by
checking the access provisions at your venue.

You can help the right audience find your show 
by being clear and accurate with accessibility information so we can make those features stand out to the people who will benefit.

Importantly, is your target audience represented in the design of your event?

Producer Resources

Accessibility for your arts project | Artist Essential Toolkit 
ArtsHub has a great video for artists and producers by Arts Access Victoria CEO Caroline Bowditch that offers useful advice about designing accessible events.

Watch Video
 
 

Image Credit: Victoria's Pride 2025 © Rod Ceballos

Early Bird Sales
Opt in to Midsumma promotions 

 

Image Credit: Victoria's Pride 2025 © Matto Lucas

Embargo Alert!
Program Launch is on the horizon

Engage the eager Midsumma crowd right from program launch by opting into the Early Bird promotion.
T
icket buyers can get a 15% discount off your full price ticket for select shows for the first three weeks of sales. Promote your show right from launch, by opting in for the Early Bird or Three Show Package promotion options

 

The Midsumma 2026 Program is shaping up to be a great one and we can't wait to share it with the whole community on November 24!
Until then let us build the anticipation
— remember that all event details are embargoed until the launch.
Get your social media posts scheduled for launch night and help us make a collective impact.

Sign Up for Early Bird
 
Publicity Guide
 
 

midsumma.org.au
#midsumma

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The logos of Midsumma Festival 2024 Sponsors. T-B, L-R. 1. National Australia Bank (NAB) 2. City of Melbourne 3. Creative Victoria | 4. City of Port Phillip 5. Woolworths Group 6. Amazon | 7. Seek 8. AGL 9. Dan Murphy's 10. RACV 11. No 1 Fertility 12. Rainbow WISE
 
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