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Producer Update
Proof, prepare, and sign your event contract!
Image Credit: Day For It 2025 © Teague Leigh
Hi Midsumma artist,
It's time to finalise the nitty gritty details of your events for Midsumma 2026.
We are sending out contracts for event registrations to sign by Friday 17 October, and venue agreements should now be completed and uploaded in Eventotron.
Now is the time to view the details of your event registration for Midsumma 2026 and make sure you have provided your venue agreement to us. Check out the
Post-Registration section in Eventotron to view and sign your Event Contract.
Image Credit: Rainbows, Camera, Action, © Nat Ord
Find your Target Audience
There are plenty of ways to find the audience you're looking for
at Midsumma so make the most of your listing by choosing the right target audiences for your show.
Is your event seeking neurodiverse audiences?
We're seeking shows that want to opt-in to be highlighted to neurodiverse audiences. Is your event about neurodivergent themes, designed with a relaxed format and accessibility in mind, or made by neurodiverse artists?
If so, we'd love to highlight that to the Midsumma audience!
2025 PRODUCER DIARY DATES
Access Services for Printed Guide Due: Monday 13 October 2025
Venue Agreement Due: Monday 13 October 2025
Media Releases Due: Wednesday 5 November 2025
Public Liability Insurance Due: Monday 8 December 2025
IMPORTANT 2026 DATES
Access Resources
Join Midsumma's commitment to provide accessible events and services for our community and audiences.
We encourage all artists and producers to plan ahead,
provide accurate information, and engage with relevant communities
— we want to see you grow your audience while creating great experiences for diverse communities.
Now is the time to consider the audiences your event can support by
checking the access provisions at your venue.
You can help the right audience find your show
by being clear and accurate with accessibility information so we can make those features stand out to the people who will benefit.
Importantly, is your target audience represented in the design of your event?
Accessibility for your arts project | Artist Essential Toolkit
ArtsHub has a great video for artists and producers by Arts Access Victoria CEO Caroline Bowditch that offers useful advice about designing accessible events.
Image Credit: Victoria's Pride 2025 © Rod Ceballos Early Bird Sales |
Image Credit: Victoria's Pride 2025 © Matto Lucas Embargo Alert! |
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Engage the eager Midsumma crowd right from program launch by opting into the Early Bird promotion. |
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The Midsumma 2026 Program is shaping up to be a great one and we can't wait to share it with the whole community on November 24! |
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