Forest facts | Tourist tales | Say it and spray it | Escalator antics
No images? Click here
Forest facts
A newspaper ad for mining company Alcoa raised concerns about making misleading environmental claims about forest rehabilitation.
The Community Panel found the overall impression created by the ad was likely to mislead or deceive consumers.
Breach – AANA Environmental Claims Code
Tourist tales
A YouTube ad by Tourism Australia featuring a 4WD speeding over sand dunes raised concerns about dangerous driving.
The Community Panel noted the scene in the ad was a highly exaggerated and humorous recount told by a tourist and didn't encourage unsafe behaviour.
No breach – AANA Code of Ethics (Health and safety)
Say it and spray it
An ad for Rexona deodorant on TV raised concerns over its use of cheeky language and imagery.
The Community Panel found that the everyday Aussie terms were used in a playful and lighthearted way, and that highlighting body parts simply showed where the product can be applied.
No breach – AANA Code of Ethics (Sex, sexuality and nudity, and language)
Escalator antics
A TV ad for Red Rooster showing a man being pushed on an escalator by a woman rushing past raised concerns about unnecessary violence.
While some members of the Community Panel considered that even an accidental push would be seen as violent, the majority found that it was slapstick with no intent to cause harm.
No breach – AANA Code of Ethics (Violence)
Interested in more?
- Universal Pictures – Breach | AANA Code of Ethics
- Cloud Bar – Breach | AANA Code of Ethics
- Bravehearts Foundation – No breach | AANA Code of Ethics
Planning a big end of year campaign?
Before you go all in on your next ad campaign, why not run the creative idea through our advice service. Our team of experts can help you to avoid possible breaches of the advertising codes including the Code of Ethics, Environmental Claims Code, Food and Beverages Code and the Children’s Advertising Code.
