Cup controversy | Overcooked | Power pose | Anchored in the past
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Cup controversy
A TV ad for Bankwest raised concerns about encouraging workplace bullying.
The Community Panel found that the single scene in the ad showing a woman using her coworker’s cup, amongst her other activities, did not rise to the level of bullying.
No breach – AANA Code of Ethics (Health and safety)
Overcooked
An Australian Gas Networks TV ad featuring the MasterChef kitchen raised concerns about a potentially misleading environmental claim.
While the Community Panel acknowledged that renewable biomethane gas was being used in the MasterChef kitchen, the ad was found to be misleading as it gave the impression that renewable gas would soon be available to households, when in fact, wide availability is not expected until 2050.
Breach – AANA Environmental Claims Code
Power pose
An online ad for Jaguar’s Range Rover raised concerns about using sexual appeal in an exploitative way.
The Community Panel found that the woman featured in the ad was portrayed in an empowering way, and that using an attractive model did not automatically amount to sexual appeal.
No breach – AANA Code of Ethics (Exploitative or degrading)
Anchored in the past
A store window ad for Pacific Marine, a boat retailer, raised concerns about reinforcing negative gender stereotypes.
The Community Panel found that the ad discriminated against women by perpetuating an outdated stereotype that depicts them as nagging wives.
Breach – AANA Code of Ethics (Discrimination or vilification)
Interested in more?
- Precision Suspension & Automotive – Breach | AANA Code of Ethics
- KAAIAA – No breach | AANA Code of Ethics
- Stan – No breach | AANA Code of Ethics
- Motto – No breach | AANA Code of Ethics
- Nando's ANZ – No breach | AANA Food & Beverages Code
2024 Review of Operations
We recently published our latest Review of Operations, highlighting our work and achievements in 2024. In the report you’ll read about how we operate, complaint numbers, the most common issues raised, our action, and research offering fresh insights into how Australians feel about advertising.
