Distorted scents

A digital ad for perfume that showed a woman whose body shape appeared to be altered raised concerns about body image.

The Community Panel considered that the woman’s waist appeared to be very thin and disproportionate to her arms and hands. The Panel agreed that that image appeared to have been altered, and distorted her body in a way that is unrealistic and unattainable through healthy practices. The complaint was upheld.

Upheld - AANA Code of Ethics (Health and Safety)

Donut do this

A TV ad for Supercheap Auto showed a vehicle doing a burnout around a man standing in the street sparked concerns about safety.

The Community Panel noted it would be illegal for a vehicle to perform stunts like those depicted in the ad on a residential street and that the ad was glamorising dangerous driving. The complaint was upheld.

Upheld - AANA Code of Ethics (Health and Safety)

Smashed it

A TV ad promoting an auto repair shop featured a montage of car brakes failing, and smashing into various locations and people.

The Community Panel noted that the ad was violent and lacked context around what was being advertised.

The complaint about the ad was upheld as the Community Panel found that the level of violence was not justifiable in the context of the service being advertised.

Upheld - AANA Code of Ethics (Violence)

Hungry for more? Check out these recently published decisions

• McDonalds - Upheld |Giveaway product/voucher to children
• Accent Group Limited - Dismissed| Violence
• Country Road Clothing - Dismissed| Truthful and factual
• Lovehoney - Dismissed | Sex/sexuality/nudity
• Universal Pictures - Upheld | Violence

Find all the latest decisions at adstandards.com.au/cases

A new Children’s Advertising Code is coming

Strong new rules are being implemented for advertising to children from December 2023. The new Code extends safeguards to all advertising directed at children, not just advertising of children’s products.