Before I worked on this article, if you were to ask me to draw the Fruit of the Loom logo from memory, I would have started with a few colorful fruits. Then I would have drawn a brown cornucopia as a backdrop.

But the logo has never had a cornucopia – and I’m not the only person who makes the same error. This false memory phenomenon – dubbed the Mandela Effect – has become fodder for online message boards and conspiracy theorists.

Memory researchers Deepasri Prasad and Wilma Bainbridge wanted to know the extent to which this false memory effect actually takes place. So they ran a study including a variety of popular characters such as Pikachu, the Monopoly Man, Curious George and C-3PO. What they found was both surprising and bizarre – and if you thought Monopoly Man had a monocle, you’re not alone.

Also today:

And finally, congratulations to Dave Grendzynski of North Ridgeville, Ohio, who was the first reader to get all eight questions right in last week’s news quiz. A Conversation tote bag is headed his way. The honor roll of others who sent in their perfect score is below, along with the link to this week’s quiz.

Nick Lehr

Arts + Culture Editor

When asked to recall the popular children’s book series ‘The Berenstain Bears,’ many people make the same error by spelling it ‘The Berenstein Bears.’ Stephen Osman/Los Angeles Times via Getty Images

New study seeks to explain the ‘Mandela Effect’ – the bizarre phenomenon of shared false memories

Deepasri Prasad, Dartmouth College; Wilma Bainbridge, University of Chicago

People are puzzled when they learn they share the same false memories with others. That’s partly because they assume that what they remember and forget ought to be based only on personal experience.

Health + Medicine

Politics + Society

Environment + Energy

Science + Technology

Podcast 🎙️

  • Thwaites Glacier: the melting, Antarctic monster of sea level rise

    Daniel Merino, The Conversation; Gemma Ware, The Conversation

    If and when the Thwaites Glacier melts, it will result in nearly 0.6 meter of sea level rise, but it holds back another three meters of sea level rise lurking within the Antarctic continent. Listen to The Conversation Weekly podcast.

The Conversation Quiz 🧠

  • The Conversation U.S. weekly news quiz

    Quizmaster, The Conversation

    Honor roll of readers who sent in a perfect score on last week's quiz: Vicky Spelman, Steve Allen, Christine Aumueller, Linda Battistuzzi, Michelle Beninati, Henry Biagi, James Brooke, Phyllis Brookshire, Art Caylor, Maria Chan, Robert K. Colwell, Richard Cretser, Stacy Daly, Thomas DeHaan, Tom Dove, Nina Duhl, Keith Kuper, Steven Lanoux, Michael Link, Len Lorence, Brad Nidersson, Lawrence Pearson, John Pitts, Andrew Ronding, Ed Sackley, Vicky Spelman, Shelley Stiles, Jack Tilford and Eric Zimmerman.

    Here's the first question of this week's edition:
    NASA will try out full-scale planetary defense with a mission, dubbed DART, next week. What does DART stand for?

    1. A. Distant Asteroid Retrieval Trial
    2. B. Debris Aspirating Rocket Test
    3. C. Double Asteroid Redirection Test
    4. D. Drilling Aimed at Righteous Titanium

    Test your knowledge

From our international editions