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Bulletin
October 2019 #113
Current community standards
The case of an online fashion ad where the stylised retro glamour shot showed the model with cigarette in hand has been upheld by the Ad Standards Community Panel.
The Panel noted the 1970’s theme however determined that presenting smoking in a positive or aspirational way in a current advertisement is contrary to prevailing community standards on health and safety and in breach of Section 2.6 of the AANA Code of Ethics.
Case reports for all Ad Standards Community Panel determinations are published on the Ad Standards website.
Content rules for wagering advertising
While spring racing has seen a seasonal increase in wagering adverts, the AANA Wagering Advertising Code which controls the content of ads promoting betting on the races remains the same.
Concerns about ad content breaching the Code can be lodged with Ad Standards.
Concerns about the timing or frequency of wagering advertising, however, should be made to the broadcaster which aired the ad >> more information.
MFA 2019 winners shine
Congratulations to the finalists and winners of the 2019 MFA awards recognising outstanding creative that raises the bar on advertising effectiveness.
Ad Standards was again proud to sponsor this awesome event and the ‘best use of content’ category which was awarded to OMD and AncestryDNA, ‘the DNA of shared milestones’, presented by Ad Standards' CEO Fiona Jolly.
Ad Standards’ Director, Vince Meoli was also honoured with an outstanding industry contribution award.
End of the road for sexist slogans on Vic vehicles
Crude and sexist slogans on vehicles in Victoria will be history following new legislation forcing vehicle owners that display offensive images or slogans to remove them or face registration sanctions.
Under the legislation, any Victorian registered vehicle with sexist, obscene or offensive displays can be referred to the Ad Standards Community Panel. If the Community Panel finds the message breaches community standards in line with the AANA Code of Ethics, it must be removed or the vehicle’s registration will be cancelled - consistent with laws already in Queensland, Tasmania and the ACT.
Competitor complaint upheld
A reminder from a recent determination by the Ad Standards Industry Jury that advertisers should be able to substantiate their advertising and marketing claims across all forms of their advertising material, including on their website and social media platforms such as Facebook and YouTube.
For more information read the full case report.
The Ad Standards’ Industry Jury service is a cost-effective and efficient alternative to litigation to resolve advertising disputes between competitors >> more information.
Creative kudos for *kinder conditions in advertising
We’re taking a different approach to challenging stereotypes through the *kinder conditions campaign and recognising outstanding creative that promotes positive social messaging.
Campaign Round One has now closed with nominations from advertisers and the wider community highlighting the huge range of social issues covered by the advertising codes. Follow @Ad_Standards on Twitter to find out which ads made the shortlist for creative kudos this quarter.
Round two opens Monday 4 November and nominations can be made online.
