Stranger danger

This TV ad shows a young person playing the Match Masters game on a phone against an adult. 

A complainant was concerned that the ad encourages kids to engage with strangers online.  

The Community Panel found that the ad was targeted at children and may undermine community safety messaging about kids staying safe online.

Breach – AANA Children’s Advertising Code and AANA Code of Ethics (health and safety)  

Too spicy

This Instagram ad features two posts promoting new chilli sauce flavours. The ad descriptions personify the chilli by using phrases such as ‘Hi, I’m Julia. Here to titillate and invigorate your tongue… I can penetrate the fattest of chicken thighs’ and ‘Hi, I’m Vanessa... [I’m] here to entice you with my killer thighs and luscious hips. I'm so irresistible, even the Pope can't get me off his lips.’  

A complainant was concerned about the promotion using language that sexualised and objectified women. 

The Community Panel found that the descriptions draw a direct comparison between women and products to be consumed, therefore depicting women as objects and the ads are exploitative.  

Breach – AANA Code of Ethics (Exploitative or degrading) 

Race ready

This Facebook ad features an image of a car doing a burnout with the text ‘Get race ready’.  

Displaying a burn out raised concerns about unsafe driving.  

The Community Panel found that the phrase in the ad ‘Get race ready’ was encouraging unsafe driving behaviour.  

Breach – FCAI Code 

Hungry for more? Check out these recently published decisions

• Visit Victoria - No breach | Health and safety
• Pilot - No breach | Sex/sexuality/nudity
• Red Energy - No breach | Truthful and factual
• Sportsbet - No breach | Prevailing community standards
• Hismile - No breach | Sex/sexuality/nudity and language

Find all the latest decisions at adstandards.com.au/cases

Need help navigating the FCAI Code? 

Car ads can be cool – shiny cars, great music – but did you know that there are rules in place to make sure these ads are responsible? In Australia, the Federal Chamber of Automotive Industries (FCAI) Code is the rulebook for motor vehicle ads. 

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