Using safer cleaning and disinfecting practices to keep common infections out of the home doesn’t have to be complicated or boring! That’s the message the Association of State Public Health Nutritionists (ASPHN) is communicating through its new social media ad campaign, Clean Away.
Clean Away is reaching adults between the ages of 18 and 45 with a series of fun and energetic Facebook and Instagram video ads that highlight household surface cleaning through song and dance.
The ads link to a consumer landing page, Easy As 1-2-3, featuring three short step-by-step how-to videos on safely and effectively reducing and removing germs for a healthier family and home environment. This evidence-based guidance is demonstrated through live action video as well as screen captioning and voice-over narration for greater accessibility.
To ramp up engagement, the campaign is also running the Clean Dance Challenge on TikTok through December 31, 2021. A video tutorial of the dance moves and details about the challenge are available on the consumer web page.
“We’re still in a pandemic and now heading into cold and flu season,” explains Kyle Unland, ASPHN Project Manager for Clean Away. “We want people to know that there are easy and fast ways to reduce both the use of chemicals and the spread of viral infections in the home. Our goal is to reach about half a million Americans with these messages.”
To meet this goal, ASPHN urges all state and local health departments, related agencies and community organizations to post a link to Clean Away’s Easy As 1-2-3 landing page on their Resources page. “This web page is designed for the public,” explains Unland. “It’s approachable and light-hearted, while still delivering important information that can help families stay healthy,” he adds.
For more information, please contact Kyle Unland at firstname.lastname@example.org or 814-255-2829, extension 716.
Founded in 1952, the Association of State Public Health Nutritionists (ASPHN) is a non-profit membership organization that strengthens nutrition policy, programs and environments for all people through the development of public health nutrition leaders and the collective action of members nationwide. ASPHN’s membership is composed of more than 700 nutrition professionals located throughout all 50 states, the District of Columbia and five U.S. territories. ASPHN's vision is healthy eating and active living for everyone.You can find ASPHN on the web at www.asphn.org and on Facebook at www.facebook.com/asphn.
This product is supported by the Centers for Disease Control and Prevention (CDC) and the Agency for Toxic Substances and Disease Registry (ATSDR) of the U.S. Department of Health and Human Services as part of a financial assistance award totaling $430,786 with 100 percent funded by CDC/ATSDR. The content presented is that of the author and does not necessarily represent the official views of, nor an endorsement, by CDC/ATSDR or the U.S. Government.