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EA Sports Unveil Global Initiative to Grow Community-Level Football

Leading digital interactive entertainment company, EA Sports, has announced FC FUTURES, a plan to invest in community-level football on a global scale. This follows the reveal of its new brand vision, EA Sports FC. The project intends to move outside the virtual to provide $10 million globally across multiple grassroots projects to grow the game, support local football clubs, improve facilities and establish new opportunities for people to engage in the sport. The first activation unveiled the ‘Rocky and Wrighty Arena’ at Turnham Academy in South London by football legend Ian Wright. Read More

 
 
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Lux Challenges Media to 'Change Angle' on Women

A new campaign by Unilever beauty brand, LUX, is targeting sexist media coverage. Stating that female athletes are ten times more likely to be objectified by camera angles, ‘Change the Angle’ aims to spark change from broadcasters. Read More

MLS Celebrate Earth Day With Week of Service

Major League Soccer kicked off its sixth annual Greener Goals Week of Service on Monday in recognition of tomorrow's Earth Day. All 29 clubs are running activations highlighting environmental sustainability and waste reduction. Read More

New LTA Entity Announces Grants to Improve Lives

The LTA Tennis Foundation will provide £1.5 million in grants to tennis projects that support disabled and lower socio-economic groups, mental health and more. The charity wants to inspire and improve lives across Great Britain. Read More

#SportTogether Fund in Focus: Our Q&A with Expert Advisor Lam Joar


Last week, we shared insights on the creation of the collaborative, community-based Sport Together Fund delivered by Beyond Sport as well as thoughts from our Fund’s Expert Advisory Group (EAG) on the refugee experience. Today, EAG member, Lam Joar, shares on how his own experiences as a refugee and athleted inspire his advocacy work and the benefits of of the Fund.

Matthew Lam Joar fled a war-torn South Sudan at the age of 15 and became a refugee in Kenya. While there, he tried out for a project led by the Tegla Loroupe Peace Foundation and UNCHR, the United Nations Refugee Agency which mentored and trained talented refugee athletes. This led Lam to be among the first group from which the first Refugee Olympic Team was selected in 2016 and later attend the 2020 Tokyo Olympics as a Team Assistant. Lam moved to the UK to pursue his master’s at the University of Oxford, studying refugees and forced migration – a subject that has defined the latter part of his life. He is currently working to extend his research into a PhD.

"'Refugee' is a restrictive status; it is hard to make it out of the camps without external support or a network of good people who see potential in you. It could've been difficult for me to be where I am today without the help and guidance of a good network. Many young refugees want to follow in my footsteps, which puts me in a position to help and be a role model. I am inspired to inspire and help others." Read More

 
 
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