WTF

This radio ad for a labour hire company, that includes the line ‘Who the F**k is Construct Personnel?’ raised concerns about offensive language.

The Community Panel found that the f-word at the start of the ad was not sufficiently censored and would be easily understood by audiences. The ad has been discontinued.

Breach - AANA Code of Ethics (Language)

Fast & furious

This YouTube ad for luxury car brand Mercedes-Benz raised concerns about unsafe driving. It showed a car being driving at what appeared to be a high speed.

While the Community Panel noted that the ad was highly stylised and the car was being driven by a professional driver, they found that it did portray unsafe driving and was in breach of the FCAI Code.

Breach - FCAI Code (Unsafe driving)

Not too sweet

This TV ad for Kellogg's Nutri-Grain Vanilla Malt, that makes the claim ‘25% less sugar’, raised concerns about misleading and deceptive food advertising.

The Community Panel noted the complainant's concern, however they considered that it would be clear to the average consumer that this was a comparison claim to the original Nutri-Grain cereal and that the ad was not misleading or deceptive.

No breach - AANA Food and Beverages Advertising Code 

Hungry for more? 

• Honeytoon - Breach | AANA Code of Ethics
• TikTok - No breach | AANA Children's Advertising Code
• Queensland Hydro - No breach |AANA  Environmental Claims Code
• Tabcorp - No breach | AANA Wagering Code
   

Find all the latest decisions at adstandards.com.au/cases

Curious about where Australians draw the line on language and violence in advertising?

Our latest research explores general perceptions of advertising and reveals key insights on what’s considered acceptable when in comes to violence and language.