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New Heineken Campaign Addresses Sport Sexism on Social Media

Dutch beer brand, Heineken, is highlighting sexism and gender bias in punditry, football and sport through a clever ad campaign featuring former English footballers-turned-pundits, Jill Scott MBE and Gary Neville. As a result, the brewer and UK tech firm, Arwen, have joined forces to provide an AI-powered moderation tool aimed at protecting sports fans from offensive social media content. Read More

 
 
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NFL PLAY 60 Provides New Kids Fitness Programs

NFL and the American Heart Association have teamed up with Discovery Education to provide students with more ways to move this school season. The initiative's new series stresses good health and provides more activities. Read More

Singapore Aquatics Tackle Misconduct in the Sport

The national governing body has launched a campaign to address misconduct and promote a safe sporting environment. Its initiatives will increase knowledge on the issue and upskill administrators and coaches on safeguarding. Read More

Share Your Sport & Human Rights Stories!

Centre for Sport & Human Rights's new BBC StoryWorks produced series will feature films and content exploring critical issues on inclusion, equity, health and access. Organizations can propose stories through October 20. Read More

Beyond Sport X Under Armour Spotlight: step stiftung helping Germany's disadvantaged youth


In celebration of the expansion of our #SportForSocialChange retail donation campaign in partnership with Under Armour into Germany and Spain this month, we’re spotlighting the participating charities that are using sport to transform young lives. Today, meet step stiftung, which works to promote youth integration, participation and social mobility through sport in Freiburg, Germany. step focuses its efforts on young people and those from disadvantaged backgrounds, such as refugees and those at risk of addiction and homelessness. Read More

The Beyond Sport X Under Armour campaign helps support non-profit organisations across the UK and Europe that are using sport to inspire and teach valuable life lessons to youth – particularly those that are consistently underserved, excluded or economically disadvantaged. 


Learn more about the partnership and the incredible organisations the campaign is helping in the UK and Europe HERE. If you live in Spain or Germany, please consider visiting your local Under Armour store to support #SportforSocialChange!

 
 
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