Image: Victoria's Pride 2023. Captured by Nikki Russian Photography.

Get Your Business Ready to SHINE!

Victoria’s Pride Street Party will return to Melbourne’s iconic Gertrude and Smith Street precinct on Sunday 11 February 2024.

We hope this update finds you all well and thriving! As we are busily preparing for the much-anticipated 2024 Midsumma Festival season, we are offering an opportunity for our valued traders to meet with our Precinct Coordinator, Helen, for a one-on-one consultation.

Booking a chat with Helen could help ensure you have the knowledge, and the know-how, to maximise your festival experience!

Direct and dependable information, at a time that suits you. Ask the questions that are relevant to you and gain valuable insight into how you can participate in Victoria's Pride, while showcasing your business amongst the planned activities and program.

Take up this golden opportunity to show your support for the LGBTQIA+ communities, and elevate your presence at Victoria's Pride Street Party, 2024. Consultations are limited, so be sure to secure your spot early by clicking the booking link below to schedule a time.

If you have any questions or require further information, feel free to reach out to us at vicpride@midsumma.org.au. 

Join us in making Victoria's Pride 2024 an unforgettable celebration of diversity and inclusivity!

Image: Victoria's Pride 2023. Captured by Nikki Russian Photography.

Showcase the Special Offers at Your Business!

Submit your special offers now so they can be included on the 'Vicky P's Perks' directory!

We'll be listing all special offers on our website and promoting the directory in the lead-up to the event. Printed QR codes across the event site will encourage attendees to access the special offers list. 

Some ideas from last year: percentage or dollar off discounts, 2-for-1 deals, competitions, giveaways, waived joining fees, or special Pride-themed products you don't usually offer. 

Don't miss this free opportunity to help your business stand out to the thousands of attendees at Victoria's Pride 2023!

If your business has something to share, please complete the form at the link below!

Image: Victoria's Pride Street Party 2023. Captured by Nikki Russian Photography

Liquor Licensing

Please remember Midsumma will not be establishing any temporary bars or be responsible for selling alcohol at Victoria's Pride.

Venues within the precinct that sell, or supply alcohol are expected to operate within the conditions of their existing liquor license and red line. Applications for variations can be submitted here.

For updates, changes, and resources about liquor licensing, please refer to the Liquor Control Victoria website.

Note: LCV have reported significant delays in processing time. If required, make sure your applications are submitted early!

Image: Victoria's Pride 2023. Captured by Nikki Russian Photography.

Already Got Some Party Ideas?

There are some important changes to note about planning outdoor activities during this event. To maintain a safe and enjoyable event for all, traders must register an expression of interest to host street-based activities here. All applications will be reviewed.

Midsumma encourages traders along Smith and Gertrude Street to get involved. Place your expression of interest for any planned activities outside a venue. We've already heard from a few of you, so keep these coming!

All applications will be considered. If approved, Midsumma can work with you, alongside the City of Yarra, to ensure a safe and successful activation.

Please click the link to register and apply. We will be in touch soon!

Did you say hello to Helen?

Helen loved visiting traders in the recent weeks to discuss all your party ideas and event questions. 

Did you miss us?

Don't worry, you can still book some time with Helen via the link below.