Road work ahead

A TV ad for Hungry Jacks raised concerns about safety for showing a road worker almost being hit by a car being driven by a distracted driver.

The Community Panel believed the ad made light of a serious safety issue and minimised the danger of becoming distracted while driving. The complaint was upheld.

Upheld - AANA Code of Ethics (Health and safety)

Too much cheek

A mobile billboard ad for a gentlemen’s club raised concerns over the use of sexual imagery in advertising that would be visible to children.

The Community Panel found that the image in the ad was overtly sexual and not appropriate for a broad audience. The complaint was upheld.

Upheld - AANA Code of Ethics (Sex, sexuality and nudity)

Backlash

A social media ad promoting a ”Black” branded lager in a black can with the caption "Once you go black..." raised concerns over racist connotations of the phrase.

The Community Panel found that this statement is a form of fetishisation based on race and was in breach of Section 2.1 (Discrimination or vilification) of the AANA Code of Ethics.

Upheld - AANA Code of Ethics (Discrimination or vilification)

Hungry for more? Check out these recently published decisions

• Red Rooster - Dismissed |Discrimination or vilification
• Hoyts - Dismissed| Violence
• Pilot Mens Health - Dismissed| Sex/sexuality/nudity
• Amazon Prime Video - Upheld | Violence
• Simply Helping - Upheld |Discrimination or vilification

Find all the latest decisions at adstandards.com.au/cases

Navigating the FCAI Code

Our latest article dives into the FCAI Code and provides guidance on what is, and what isn’t okay in an ad for a motor vehicle.

A new Children’s Advertising Code is coming

Strong new rules for advertising to children come into effect on 1 December. The new Code extends safeguards to all advertising directed at children, not just advertising of children’s products. For guidance on how to comply with the new code, view the training webinar hosted by the Australian Association of National Advertisers.