Historically, tipping in North America has been reserved for a select number of professions like serving staff, taxi drivers and hairstylists. But with the use of automated payment methods, other industries like fast food and retail are now offering tipping options. When paired with inflation and the rising cost of living, this means Canadians are being asked to tip a greater amount more frequently.

Today in The Conversation Canada, Michael von Massow from The University of Guelph explains how these changing tipping customs are causing “tip fatigue.” Von Massow writes that many people feel bombarded by tip requests, leaving consumers feeling overwhelmed. Tip fatigue could have long-lasting impacts on Canadian businesses and how gratuity is practiced in the country.

He writes: “At the very least, tip fatigue means customers are leaving interactions that involve tipping with negative feelings. But at the worst, tip fatigue could cause customers to tip less or stop altogether.”

Also today:

Regards,

Eleni Vlahiotis

Assistant Editor, Business + Economy

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