Bulletin April 2018  #97

New Ad Standards Copy Advice Service

The new Ad Standards online Copy Advice Service provides advertisers with advice in advance of broadcast or publication.  All advertisers can easily request copy advice from the early stages of campaign development.

Top 10 most complained about ads 1998-2018

Two of the most complained about advertisements in Ad Standards’ 20-year history reflect ongoing community concerns about sexualised suggestions where children can view them, violence, and health and safety in advertising. Check out the top 10 most complained about ads since 1998 on the Ad Standards blog.

Self-regulation works

The effectiveness of advertising self-regulation in Australia was on the agenda of the annual meeting of the International Council for Ad Self-Regulation (ICAS) in Helsinki in April. Ad Standards CEO, Ms Fiona Jolly, shared the Australian success story with international counterparts working to promote responsible advertising world-wide.

AANA updates

The AANA Environmental Claims Code and the Environmental Claims Code Practice Note have been updated and are available on the Ad Standards website. The AANA Wagering Advertising Code Practice Note has also been updated and is available online. All AANA updates are effective from 1 May 2018.