Bulletin

August 2019  #112

*Terms and kinder conditions apply

Have you seen a great ad lately? Are you a business that has made a great ad?

Ad Standards is seeking nominations for ads where the creative spreads positive social messaging and exceeds the already high advertising standards. Head to our website to nominate your favourite ads that help bring *kinder conditions to the world.

Did someone say…

In August, the Ad Standards Community Panel (the Community Panel) looked at complaints about two advertisements for a fast food company. Complainants were concerned about sexual innuendos and car park safety. The Community Panel dismissed the complaints finding they did not breach any section of the AANA Code of Ethics.  

Helium voice

Complaints about an advertisement for vehicles were dismissed by the Community Panel. The ad featured talking in a voice similar to someone who has sucked in helium from a balloon. The Panel found that the focus of the ad was the promotion of the sale and did not encourage people to inhale helium.

Glo-ball warming

Complaints about an advertisement for underwear which featured cooling technology, were dismissed by the Community Panel. Complainants were concerned about the language used and that it was discriminatory to men, but the Panel found that the ad did not breach the AANA Code of Ethics.

All Ad Standards Community Panel determinations are published online at AdStandards.com.au

New determination summary

Ad Standards has published a new determination summary that focuses on lingerie advertising in outdoor mediums. Determination summaries work to help advertisers ensure their advertising meets community standards per the advertising Codes administered by Ad Standards. All determination summaries are available online and are a great place to start if you are looking for information on a particular advertising issue.