The Conversation

While the Met Gala’s celebration of Black dandyism attracted most of the fashion coverage this week, a more conservative look prevailed in the U.S. capital. As Donald Trump met Canadian Prime Minister Mark Carney for a highly anticipated confab on Tuesday, the president wore his signature look: a blue suit, white shirt and red tie.

But what about the provenance of Trump’s clothes? Well, that’s a lot more complicated.

While Trump is a fan of American tailor Martin Greenfield, he’s also a loyal customer of luxury Italian fashion house Brioni. Arooj Rashid and Anthony Kent, experts in fashion marketing from Nottingham Trent University, argue that this choice isn’t just about the president’s fondness for Brioni’s exclusive menswear. The “Made in Italy” tag carries a huge premium too.

When it comes to clothing, country of origin information tells consumers a lot more than just where a garment was made. Every country involved in the global fashion industry comes with connotations relating to its craftsmanship, production volume or cool credentials. This is as true for the high fashion on view at the Met as it is for business suits.

But with the threat of tariffs, especially for those Asian nations facing some of the highest rates, brands are rethinking their supply chains. It’s a timely reminder that a “made in” label conveys so much more than just where a garment was stitched together.

Sarah Reid

Senior Business Editor
The Conversation U.K.

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Quote of the week 💬

  • “People from Europe, the United Kingdom and Australia really don’t want to go to the States, given what’s happening there. We’re hearing more and more people don’t want to go through passport control.”

    –Graham Turner, chief executive officer of Australia-based Flight Centre Travel Group, quoted in the article Tourism to the US is tanking. Flight Centre is facing a $100m hit as a result

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