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Issue 1, February 2022

Geelong City Deal Newsletter

Welcome to the first edition of the Geelong City Deal Newsletter, a quarterly update for our Implementation Committee, Advisory Group, Delivery Organisations and key stakeholders.

In this edition, we provide updates across Geelong City Deal projects since publication of the Annual Progress Report in August 2021.

Geelong City Deal is now valued at more than $500 million, following an announcement in late-2021. The Victorian Government has provided an additional $120 million to the Geelong Convention and Exhibition Centre (GCEC), bringing the total project value to $294 million.

We encourage you to share this email with your networks. Read on for more updates.

Project Updates

In this edition, we provide an update on the Twelve Apostles Precinct Redevelopment Project, and the redevelopment of the Queenscliff Ferry Terminal.

Nominate a project for an update the next Newsletter edition, here.

Twelve Apostles Precinct Redevelopment Project

As visitor numbers to the Shipwreck Coast continue to grow, this project will deliver improved infrastructure, services and amenities to provide a better, safer and more connected visitor experience, showcasing the many attractions of the region.

The project plan has been finalised, Development Victoria are formally engaged and have started planning and detailed designs for the coastal works component of the project. 

Early works such as flora and fauna assessments and topographical surveys have been completed.

In addition, five infrastructure projects have been announced under the Private Sector Business Enablement Fund.

Engagement on the design for the coastal works will start in 2022 with all construction activity for the project expected to be complete in 2025.


Redevelopment of the Queenscliff Ferry Terminal

This $15 million project will upgrade the Queenscliff Ferry Terminal with modern facilities and bathrooms, safer pedestrian and improved disability access, improved car parking areas and opportunities for retail such as cafes and tourism venues. 

The structural pad supporting the assembly of the passenger gantry, and construction of the rock groyne and new boardwalk are complete. Demolition of the original ticketing building and cafe are also complete. The footings for the new terminal building foundation have been drilled and concrete filled onsite by a large piling rig, the new slab, ground and first floor slabs are complete and the precast walls installed. 

The new terminal building is expected to open in October 2022.

View a recent video update.

Foundations and cement poured for the ground floor and level one at the Queenscliff Ferry Terminal project site - January 2021.

Latest News

Five new projects set to start along the Shipwreck Coast

The infrastructure projects are being supported with new grants designed to enable private sector investment, through the Geelong City Deal’s Private Sector Business Enablement Fund.



Have your say on the Point Grey concept design

A revised concept design is now available for the Lorne Fishing Cooperative building. Feedback can be submitted via webinar or online survey until Friday 11 March 2022.


Have your say on the next stage of the Green Spine

Register for an online session to learn about the project and provide your feedback on the concept designs.


Early works start at GCEC

The works announced include geotechnical investigations, that help prepare the land for the project’s development, ensuring that future designs take into account all relevant site considerations.


Progress at Queenscliff Ferry Terminal

The project continues to take shape with foundations and cement poured for the ground floor and level one.


Green Spine Block 1 north side complete

The section on the northside between Gheringhap and Moorabool Streets is now complete, providing a grand entry to the Green Spine from Johnstone Park and the Geelong Station Precinct.


Major works kick off at Dennys Place Laneway Breakthrough 

A new public laneway will soon connect Malop Street to the Little Malop Street restaurant, bar and retail precinct.

Announced in late 2021, Geelong based company Rendine Constructions are delivering the construction phase of this project.


Upgrades complete at Bellerine and Moorabool Streets 

New pedestrian surfaces in Bellerine Street, outside University Hospital Geelong and the east side of Moorabool Street from Eastern Beach Road to Brougham Street are now complete as part of Stage 2 of the Improving Accessibility in Central Geelong Project.


Geelong Train Station is getting an upgrade

Main works have started with Effective Electrical announced to carrying out the works. Works will elevate safety across the site as well as modernise features so that this historical site can cater to the needs of visitors and commuters into the future.


Bellerine and Little Malop Street Intersection Upgrade

New wombat crossing, pedestrian pause points, seating and plants have been installed as part of the City Arrivals Project.


Kennett River Tourism Infrastructure

A community update is underway, and designs are now available.

Local and Social Targets

The City Deal supports local jobs and the local workforce. City Deal partners and the GROW initiative will work together to address unemployment and place-based disadvantage.

GROW is an initiative of Give Where You Live Foundation and G21 – Geelong Region Alliance changing the way we buy and employ locally. Together, we can improve the economic and social prosperity of the whole G21 region, by giving a chance to job seekers who are missing out.


There are four ways we can do this:

  • Spend Local (buy from local businesses to help the local economy and create jobs)
  • Spend Social (buy from businesses who employ from GROW communities, social enterprises and Indigenous businesses)
  • Be Inclusive (create safe and supportive workplaces, offer pathways and employment opportunities)
  • Advocate and Collaborate (join with the GROW Network for region wide change)

All three levels of government have committed to work with project leads and GROW to adopt social employment and social procurement targets for relevant projects within the City Deal. We will share future stories of GROW outcomes through City Deal projects in future Newsletter editions.

Find out more about GROW.

Indigenous Community and Culture

The City Deal is committed to working with local Indigenous Australians and to bring aspects of Indigenous culture and design into the projects.

Wurriki Nyal Native Plants Childrens Activity

Created with illustrations by artist and proud Wadawurrung woman Kait James, the pack features four families of native species – dianellas, wattles, eucalypts and native grasses – with colouring and writing activities for children and facts on how the plants were used by Traditional Owners of the Geelong region.

These four native species will be planted in the Wurriki Nyal Civic Precinct and Block 1 of the Green Spine. The two projects will add an estimated 8,600 new individual plants and trees to Central Geelong in the next six months in a significant ‘greening’ of Geelong’s urban centre.

Download the activity sheets.


The Geelong City Deal team at Regional Development Victoria sits within the Victorian Government's Department of Jobs, Precincts and Regions (DJPR).

The Geelong based team are the main point of contact for project delivery organisations, key stakeholders and funding partners. The team is responsible for ensuring that all projects deliver their agreed upon outputs, day to day project and contract management, working with a broad range of stakeholder to generate Indigenous, social and local employment and procurement opportunities across all projects, coordination and identifying and approval processes for media and communications opportunities (including this Newsletter).

The team consists of four staff members (photos below, shown left to right);

  • Virginia Todd, Manager
  • Genevieve Hargrave, Communications and Engagement Manager
  • Luke Britnell, Project Coordinator
  • Rene Whitelaw, Project Officer.

To contact the DJPR Regional Development Victoria, Geelong City Deal team email

Over the coming months, the following Geelong City Deal project milestones are expected to be achieved: 

  • Geelong Convention and Exhibition Centre industry briefing for architects, designers and builders. 
  • Project Launch and appointment of the Head Designer for the Shipwreck Coast priority projects delivered under the Twelve Apostles Precinct Redevelopment Project.
  • VCAT outcome anticipated for a permit for the redevelopment of Point Grey, Lorne.
  • Construction set to commence, for the Redevelopment of Apollo Bay Harbour.
  • Project completion and official opening of new roads and infrastructure for the Geelong Future Economy Precinct Road Upgrade project at Deakin University. 

The Geelong City Deal team will continue to coordinate opportunities and approvals with all levels of government, as required.


This email is distributed by Regional Development Victoria on behalf of the Geelong City Deal team.

Have questions? Email:

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