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If you’ve been on TikTok or Instagram recently, you’ve likely encountered the trad wives. The trend features videos of young women influencers showcasing their domestic lives as trad or “traditional” wives. The clips see them performing domestic activities that have traditionally been seen as the role of wives and mothers: taking care of the home, raising children, baking from scratch and even homesteading.
As with many social media trends, #tradwife has sparked debate and criticism about the content and who it is meant for. There have been attempts to chart the origins and history of the trad wives, their nostalgia for the past and their highly estheticized content.
Today in The Conversation Canada Brandi Estey-Burtt from St. Thomas University writes about the trad wives trend and its connection to Christian romance fiction. “Christian romance fiction may not have caused the current iteration of trad wives, but its highly visible place in popular culture deserves greater scrutiny,” she writes. “These romance stories have contributed to ideas of westernized femininity that are notably white and decidedly constraining.”
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As with many social media trends, trad wives have sparked debate and criticism about their content and who it is meant for.
(Flickr/SportSuburban)
Brandi Estey-Burtt, St. Thomas University (Canada)
The ‘trad wives’ of social media, like Christian fiction writers, rely on a romanticized image of white, westernized femininity.
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