Vision: For The Future

Being visible has never been more important for your business. And we’re not just talking about being visible in terms of tweets and blogs and words and a strong online presence ... but visible in terms of visuals.

Videos. Animations. Illustrations. Photos. GIFs. Sketches. Infographics. All these add to your online portfolio—the brand you represent to your existing and potential clients.

The evidence is clear.

• YouTube reports that mobile video consumption rises 100% each year.
• Facebook posts with images have 2.3 times more engagement than those without.
• Adding video to emails can increase their open rates by 19% and click-through rates by 50%.

You're all familiar with the well-worn phrase:

“A picture is worth a thousand words”.

Well, moving pictures multiply that figure into the hundreds of thousands. More people would prefer to watch a video than read text.

You don’t need 20:20 vision to know that good visuals are the way of the future.

Great visuals support and enhance what you do.

So make them your own.

Personalise them. Make them relevant to your business. Your messages.

Let us help you have a strong vision for the future.

Easter Egg Discoveries

While the most delicious Easter Eggs are definitely the chocolate sort, there is another type of Easter Egg that’s also pretty fabulous. When it comes to games or movies, an Easter Egg refers to a joke or reference hidden in a scene. Something like Alfred Hitchcock appearing in a cameo role in most of his films, or a toy Nemo popping up in Monsters Inc.

At Sketch Videos, we make a lot of videos for companies that are only seen within the organisation. Internal videos that explain processes and procedures, new structures or management styles. They are ripe for Easter Eggs. For inside jokes that are known by those within the business. For something that stamps the video as uniquely yours. Showing the distinctive carpet in the foyer, drawing that strange painting hanging in reception, sketching in the canteen.

You know your business best—show it off with a smile.

For a great list of Movie Easter Eggs, check out this list.

And meanwhile, enjoy some chocolate ones!

Flat pack your sketches

IKEA don’t just make clever furniture, they also make clever videos.

Their latest online instalment is a lovely mix of live action, clever sketching and using the space around the sketch too add another layer to the story.

We’d love to help you do something that really showcases all the elements of your business in a fun and interesting way. Contact us to share some ideas and come up with something fabulous.

GIF a thought to GIF ...

Did you know that GIF stands for Graphic Interchange Format?

And that originally it was pronounced JIF, like the cleaning product?

But now the accepted pronunciation is GIF (like a present without the t).

GIFs are those little video clips or animations that loop and are very sharable, like the simple looped sketch above from animator Serge Bloch. A cleaver, repeated action can make a huge difference to your social media profile. They’re easy to personalise and make your own.

So go on, GIF yourself the GIFt of a GIF.

Remember you can get your sketch fix on Twitter, or Facebook.

Until next time, Sketch On!