Elon Musk has put his planned acquisition of Twitter on hold because he claims the company is undercounting the percentage of spambots on the microblogging platform. The company says its estimate is less than 5%. Setting aside the question of Musk’s motivation for raising the issue, the dispute seems straightforward: What is the prevalence of bots on Twitter?

But the reality is considerably murkier. Are all bots spammers? Is most spam and misinformation generated by bots? Are most bots fake accounts, and vice versa?

Kai-Cheng Yang and Filippo Menczer of Indiana University’s Observatory on Social Media unpack the murk and what’s involved in estimating bot prevalence. They also explain why even asking the question is less than helpful.

Also today:

Eric Smalley

Science + Technology Editor

Yes, worry about Twitter, but don’t worry whether there are hordes of spambots running rampant there. gremlin/E+ via Getty Images

How many bots are on Twitter? The question is difficult to answer and misses the point

Kai-Cheng Yang, Indiana University; Filippo Menczer, Indiana University

Elon Musk’s focus on the number of bots on Twitter, whether genuine or a distraction, does little to address the problems of misinformation and spam. A pair of social media experts explain why.

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