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I’m hoping you can help us grow our audience.
As a subscriber to this newsletter, you are one of our most loyal readers. And it’s possible you took the time in January to fill out our (lengthy!) reader survey, which was conducted by researchers at Toronto Metropolitan University. One of the many revelations from the survey is that our stories reach a diverse and important audience.
The survey broke down our readers by the sectors in which they work (or formerly worked). Here’s what we found out:
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16 per cent work in academia and research;
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13 per cent work in teaching and education;
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11 per cent work in government, policy or the public sector;
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9 per cent work in healthcare and the medical sector;
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5 per cent work in consulting and strategy;
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4 per cent work in engineering;
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3 per cent work in marketing, advertising and communications;
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39 per cent work in other sectors, including legal, media and NGOs.
What stories resonate the most with our most loyal readers? We use some software that helps us answer that question. It’s clear that many of our loyal readers turn to The Conversation to get insights on important current event issues.
I’ve assembled a collection of stories from the last month that have resonated with readers like you (as well as a new story we published yesterday by Robert Diab of the Faculty of Law from Thompson Rivers University who explains why some Canadian school boards have launched an unprecedented lawsuit against social media platforms).
Do you know a friend or family member who might also be interested in these types of stories? If so, I would greatly appreciate it you could forward this newsletter to them and recommend they should give it a try. I’ve created a nice red button below that will make it easy for them subscribe. (And remind them it’s free!)
This kind of “word of mouth” recommendation is really important to us – especially because the big tech companies like Meta, Google and X/Twitter are de-emphasizing news on their platforms. New media organizations like The Conversation at one time benefitted from social media traffic, but that trend has changed as the platforms have chosen to emphasize algorithms that promote conspiracy theories and other misinformation.
Enjoy this long weekend. We’ll be back in your Inbox on Monday. And thanks for helping us bring more people into our club of loyal readers.
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