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If you’re a consumer, Black Friday has traditionally meant deep discounts on TVs, chaotic scenes in packed stores and, quite possibly, a post-Thanksgiving food coma. But if you’re a retailer, the unofficial start of the holiday shopping season boils down to a simple question: Will shoppers buy enough of our stuff over the coming weeks to put us “in the black”?
The answer, according to Michigan State University’s Ayalla A. Ruvio and Forrest Morgeson, may be “no.” The marketing professors just completed a survey that quizzed over 500 consumers about their holiday spending plans and concerns at a time when inflation is soaring and a recession looming. Their responses bode ill for not only retailers but the U.S. economy as well.
Also today:
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Black Friday is one of the busiest shopping days of the year.
AP Photo/Bebeto Matthews
Ayalla A. Ruvio, Michigan State University; Forrest Morgeson, Michigan State University
A new survey suggests three ways consumers are behaving like the US economy is in crisis, which may become a self-fulfilling prophecy.
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Economy + Business
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H. Sami Karaca, Boston University; Jay L. Zagorsky, Boston University
The value of frequent flyer miles sometimes seems to defy the laws of economics.
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Politics + Society
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Jillian Peterson, Hamline University ; James Densley, Metropolitan State University
At least six people have been killed in an attack at a Walmart in Chesapeake, Virginia. It happened amid a surge of mass shootings in the US.
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Julie Reed, Penn State
Wilma Mankiller’s groundbreaking tenure as chief of the Cherokee Nation introduced the US to the power of Indigenous women’s leadership.
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Ramona L. Pérez, San Diego State University
Countries across the Americas are tweaking their census to better understand their population, allowing them to create more responsive policies. The US still has a ways to go.
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Environment + Energy
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Torivio Fodder, University of Arizona
Geographic, cultural and political identity are all part of being Indigenous.
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Education
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Daryl Wade Baldwin, Miami University
Indigenous people’s languages were largely lost as a result of forced assimilation efforts in the U.S. Here’s why one tribal leader says the languages should be brought back.
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Mneesha Gellman, Emerson College
Indigenous language instructors struggle to keep their languages from becoming lost.
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