Not lovin' it

This McDonalds TV ad shows children in Minions costumes playing in a playground. The ad promotes Despicable Me 4 themed menu items. Concerns were raised that the ad was targeting children. Under the AANA Food and Beverages Code, ads for occasional food or beverage products must not target children.

The Community Panel found that the product would have significant appeal to children. Additionally, the visuals in the ad, which included occasional foods, would appeal more to children than to adults.

Breach - AANA Food and Beverages Advertising Code (Section 3.1 Must not target children)

Wheelie reckless behaviour

This Instagram ad shows someone doing a ‘wheelie’ down a public street and raised concerns about unsafe and illegal behaviour.  

The Community Panel found that the activity was unsafe and likely in breach of road rules.

Breach - AANA Code of Ethics (Health and safety)

Tread carefully

This TV ad for Marley Spoon shows a woman sitting on a lounge reading. She is holding the leash of a dog who is walking on a treadmill.

The ad raised concerns about unsafe behaviour and possible cruelty to animals.

The Community Panel observed that the dog was not tied to the treadmill and did not appear distressed. As a result, the action was not considered unsafe or violent.

No breach - AANA Code of Ethics (Health and safety/violence)

Hungry for more? Check out these recently published decisions

• SA Health - No breach | Violence
• George Weston Foods - No breach | Misleading or deceptive
• Australian Radio Network - No breach | Sex/sexuality/nudity and exploitative or degrading
• Thirsty Camel - No breach | Discrimination or vilification
• WA Police Union - No breach | Violence

Find all the latest decisions at adstandards.com.au/cases

New learning resources available now 

We’ve recently launched some exciting new education resources for you. These resources will be your go-to guide for understanding the self-regulation system, handling complaints like a pro, getting quick advice when you need it, and learning from examples. 

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