Reverse risk | Score tactics | Bear flip | Creature crush
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Reverse risk
A TV ad for a Mazda ute raised concerns about encouraging dangerous driving.
The Community Panel found that while most scenes in the ad were within the rules, one scene showing the ute reversing quickly on a worksite crossed the line.
Breach – FCAI Motor Vehicle Advertising Code
Score tactics
An on-demand TV ad for Nike raised concerns for showing scenes some felt were too scary or violent for children.
The Community Panel found the level of violence in the ad was similar to what older children and teens might see in video games and cartoons aimed at their age group. They noted the scenes were brief, not excessively violent, and related to well-known soccer players and scenarios.
No breach – AANA Advertising to Children’s Code & AANA Code of Ethics (Violence)
Bear flip
A billboard ad for OAK milk raised concerns over an implied middle finger gesture by a teddy bear.
The Community Panel acknowledged that while the teddy bear might catch children’s attention, the image and message was appealing to adults. The ad also appeared in a location with a mostly adult audience, and the gesture was pixelated and presented in a way that wasn’t aggressive or demeaning.
No breach – AANA Advertising to Children’s Code & AANA Code of Ethics (Language)
Creature crush
A Bingle ad raised concerns about showing violence, after a fluffy cartoon creature was suddenly squashed.
Because the cartoon creature had some human characteristics, the Community Panel acknowledged the ad did involve cartoon violence, but found that it was mild and relevant for the ad’s overall message.
No breach – AANA Code of Ethics (Violence)
Interested in more?
- Top to Bottom Plumbing – No breach | AANA Code of Ethics
- Evolve Skateboards – No breach | AANA Code of Ethics
- Goda Perfume – Breach | AANA Code of Ethics
- Coles Australia – No breach | AANA Food and Beverages Code
- Amazon Prime Video – Breach | AANA Code of Ethics
Welcome to our new Executive Director
We’re thrilled to welcome Greg Wallace as our new Executive Director. With more than three decades of senior leadership experience across marketing, government, and the not-for-profit sector, Greg brings a wealth of expertise and insight.
