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Have you ever clicked “Buy now” on your phone? Ever picked from “For you” recommendations? These features of online shopping can be convenient. You might not realize it, but they also reduce your options and ultimately diminish your control over how you spend your money.

AI is poised to make shopping even more convenient – and even less under your control. OpenAI and Google have released protocols that link their AI chatbots to e-commerce systems that underpin millions of merchants, from mom-and-pop shops to household brand names. The moves mean you’ll be able to have these AI agents buy things for you.

Coastal Carolina University marketing professors Yuanyuan (Gina) Cui and Patrick van Esch explain how people tend to change their behavior when technologies offer convenience, and what it means to have AI put your purchasing on autopilot.

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Eric Smalley

Science + Technology Editor

AI could soon be buying things for you – maybe without even asking. Andriy Onufriyenko/Moment via Getty Images

OpenAI slipped shopping into 800 million ChatGPT users’ chats − here’s why that matters

Yuanyuan (Gina) Cui, Coastal Carolina University; Patrick van Esch, Coastal Carolina University

AI agents are poised to do your online shopping for you, with major consequences for the e-commerce industry – and your ability to make choices.

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