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April 24, 2025
Most Americans Engage with Christian Media, NRB and Barna Report
In a culture increasingly defined by media saturation, Christian content is not only surviving; it is thriving. The National Religious Broadcasters (NRB), in partnership with Barna Group, conducted a landmark study on the state of Christian media (CM) in the United States. The findings, drawn from a nationally representative sample of over 2,000 U.S. adults in early 2025, reveal a media ecosystem that is both expansive and deeply personal—one that is shaping lives, households, and even elections.
This article marks the first in a series unpacking key insights from the study. Over the next several weeks, we’ll explore how Christian media is influencing American culture, who is engaging with it, and what this means for the future of faith-driven content.
A full version of the report will be available exclusively for NRB members to download.
“Pour Out to the God of Hope and Be Filled:” 74th Annual Observance of the National Day of Prayer
On Thursday, May 1, 2025, millions of Americans will join hearts and voices for the 74th annual National Day of Prayer, rallying under the bold theme: “Pour Out to the God of Hope and Be Filled.” This year’s observance promises to be a powerful expression of united prayer, as gatherings stretch across the country and the world—culminating in a nationally televised and streamed broadcast at 8:00 p.m. ET.
At the heart of this year’s call to prayer is Romans 15:13: “Now may the God of hope fill you with all joy and peace in believing, that you may abound in hope by the power of the Holy Spirit.”
This verse, chosen by Kathy Branzell, National Day of Prayer Task Force president, arose out of a season of deep intercession.
Exclusive May Webinar for NRB Members
In an age marked by cultural confusion and economic uncertainty, Christian communicators and leaders face daily pressure to compromise biblical truth. Whether navigating industry challenges like censorship or leading teams through shifting cultural tides, the call to lead with courage and conviction has never been more urgent.
From Fear to Faith: Leading with Biblical Integrity in a Fallen World
May 14 at 11 AM PT / 2 PM ET
- Featuring Ricky Dickson, Retired CEO of Blue Bell Creameries and best-selling author of One Scoop at a Time
- Hosted by Allie da Silva, Communications Strategist at NRB
On the webinar, Ricky will share:
- How to lead with clarity and courage when faith is tested.
- Practical ways to trust God amid industry volatility and cultural pressure.
- Lessons he's learned on how to cultivate and lead with biblical integrity in your organization.
As an exclusive benefit for NRB members, this webinar is designed to encourage and equip Christian media professionals, ministry leaders, and communicators who want to stand firm in truth and lead with purpose.
Reserve your spot and be part of the conversation!
Member News
• Robert Craig Films Foundation: Faith-Based Filmmaker Grant
• Nation Pours Out in Prayer to the God of Hope on Thursday, May 1, 2025
• Historic Move of God: America’s Biggest Christian Tour Sets Record for Decisions for Christ
• From Underground Churches to Global Advocacy: Todd Nettleton of Voice of the Martyrs Shares Encouraging Stories in Midst of Persecution
• Samaritan's Purse: Palisades Fire Victims Are Not Forgotten
• Joe Pags Launches New Podcast with Salem Media Group: “Unshaken and Unafraid.”
• 'God Is Doing It': Jesus Film Launches Project to Confirm Reports of People Meeting Jesus in Dreams
• TWR: Hope Prevails in Myanmar
• Big Tech Company Reverses Stance, Gives Christian Nonprofit Same Discount as Other Nonprofits
• CEF Thailand’s Ministry to Children is Vital Amid Emotional Turmoil Following Southeast Asia’s Major Earthquakes
• K-Love’s Scott & Kelli Show To Come To An End
• Franklin Graham Participates in White House Easter Celebration
Become an NRB Member Today
(Special offer ends April 30!)
There’s never been a better time to become an NRB Member and join a powerful network of like-minded professionals advancing Christian media. As an NRB Member, you’ll gain exclusive access to a strong community, valuable resources, and advocacy support that empowers your mission.
And until April 30, we’re making it even easier to say “yes.” Use promo code TODAY to waive the $50 application fee—for a limited time only.
To explore membership benefits, click here.
To begin the application process, click here.
Save the Date: NRB 2026 in Nashville!
The NRB 2026 International Christian Media Convention will take place in Nashville, Tenn., from February 17–20, 2026—and we would love to see you there!
Visit www.nrbconvention.org for more information, and stay tuned for details.
Industry Trends and Insights
• April Regulatory Dates for Broadcasters
• Radio Seizes the Moment to Push for FCC Reforms
• Simington Signals He’s Staying Put At FCC, Bringing New Staff Onto His Team
• FCC Releases Agenda for April Open Meeting
• The 10 Keys To Shooting A Great Video Interview
• Choosing the Right Marketing Consultant for Your Nonprofit
