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June 27, 2024
Child Evangelism Fellowship is Reaching Young Hearts with the Gospel
With roughly a quarter of the world's population under age 15, and most people finding faith in Christ during childhood, statistics reveal a critical window of opportunity for Christian outreach to children.
“Children are the largest mission field in the world,” said Andrew York, director of communications and marketing for NRB member Child Evangelism Fellowship (CEF).
Recognizing this critical time for faith formation, the Child Evangelism Fellowship has been on a mission to bring the Gospel message to children around the world for more than 87 years. This international, nonprofit organization is the largest child evangelism ministry in the world, planting seeds of faith and discipling kids for a life of following Jesus Christ.
To date, CEF has reached nearly 400 million children with the Gospel. With the goal to reach “every child, every nation, every day,” CEF pursues every possible means to evangelize, disciple, and establish the next generation in the local church.
“Jesus had a real heart for children,” York said. “He encouraged them to come to Him. He spent time with them. And He says, as an adult, … you have to be like a child to receive the Gospel.”
NRB Members Learn Digital Donor Acquisition Strategies from Mark Dreistadt, Infinity Concepts CEO
On June 26, NRB Membership presented an exclusive webinar with Mark Dreistadt, president and CEO of Infinity Concepts. Dreistadt, a veteran in the industry with over 20 years of experience in brand communications, presented four pillars of donor development, with a particular emphasis on cost-effective digital donor acquisition.
Dreistadt has been an NRB member for decades, having served on the TV Advisory Council, TV Standing Committee, and as a member of the President’s Council. As a newcomer to the television industry, he found invaluable resources, connections, and networking opportunities at the NRB Convention. A faithful attendee for more than 30 years, Dreistadt highlights the convention's value in discovering new technologies, techniques, and opportunities, but emphasizes its greatest strength: rekindling old friendships.
Dreistadt outlined the four core components of a donor communication program: donor acquisition, donor activation, donor communication, and donor elevation. The webinar specifically addressed the first pillar—strategies for acquiring new donors.
Dreistadt discussed various traditional methods for donor acquisition, including broadcasting, direct mail, live events, public relations, one-on-one interactions, and website outreach. He analyzed the strengths and limitations of each approach.
Dreistadt then delved into his area of expertise—digital donor acquisition, a more cost-effective approach to building a donor base.
“So many ministries just assume donors will come,” Dreistadt said. “But without an intentional program, it’s sometimes a challenge to do that. … I think the digital acquisition strategy—it’s not easy. It doesn’t happen automatically, but it’s doable.”
He shared three key reasons he favors this approach:
- Budget Control: Digital strategies allow for defined and controlled budgets.
- Measurable Results: The effectiveness of digital campaigns can be easily tracked and analyzed.
- Proven Effectiveness: Digital donor acquisition can deliver strong results.
Dreistadt offered valuable insights from his experience in developing a digital donor acquisition system and answered questions from NRB members attending the webinar, who have exclusive access to the full recording.
You won't want to miss Dr. Phil Cooke's webinar next month! Be sure to sign up for our July webinar, just a few weeks away.
July Webinar: When a Crisis Happens: Responding in the Age of Cancel Culture
July 17 at 11 a.m. PT / 2 p.m. ET
Featuring Dr. Phil Cooke, Founder and CEO of Cooke Media Group
In today’s digital, social media age, it’s not a question of if your church or ministry will encounter a crisis, but when. Join NRB member Phil Cooke, author of Church on Trial: How to Protect Your Congregation, Mission, and Reputation During a Crisis, as he helps you understand the risks and the right actions to take now so you, your church, or your ministry is positioned to react appropriately and remain resilient in managing a crisis. Use the button below to register!
Catch up on highlights from recent NRB media coverage, including NRB President & CEO Troy A. Miller's interview with Tony Shaffer on the "The Hard Truth," and NRB General Counsel Mike Farris' interview with Tony Perkins on “Washington Watch.”
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