Resources, Events, and News from SOAR Performance Group
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In this Newsletter:
- SOAR Success Story: Seismic
- Blog Series: AI & GTM
- Recording: Sales Methodology in the Age of AI
A Note From Our CEO:
A mentor of mine ran and sold the biggest insurance company in TN for a long time before having a great exit. Something he said that stuck with me:
"Sometimes you do everything right and things don't work out. Other times, the stars align and there is nothing you can do to screw it up. If you stay in the game, you will have a lot of both. So, the biggest thing is staying in the game."
Maybe there were deals you lost this year after doing everything right. Maybe there were deals you won after doing everything wrong.
Regardless of how the year ended up, here are some resources to support you in hitting the ground running in 2026.
Congratulations on making it through 2025. I hope you have a restful holiday season and a great start to the new year!
To your success,
John Thackston & The SOAR Team
How SOAR Helped Seismic Increase Deal Size, Win Rate, and Customer Expansion
Toby Carrington, Chief Business Officer at Seismic, shares both the qualitative and quantitative results they have seen from their work with SOAR over the past 6 years. Thank you, Toby and Seismic, for choosing SOAR!
Blog Series: AI & GTM
In this blog series, we explore the evolving relationship between AI and go-to-market strategy, providing practical tips and takeaways for sales and CS leaders.
Sales Methodology in the Age of AI
At SOAR, we believe that while AI can enhance efficiency and replace certain repetitive tasks, the human element remains crucial in sales and customer success.
Companies that successfully integrate AI with strong processes and skills are more likely to thrive in this changing environment.
