There are countries, on the fringes of the major luxury capitals, that cultivate an increasingly appealing lifestyle. Learning to cherish one's freedoms, taking the time to do what one wants, eating well, breathing, owning nothing useless: these are the inspirational values of the Finnish people. And when it comes to creating objects, they offer a soothing aesthetic experience, where light flows, wood breathes, and every curve mirrors human movement.

This is a far cry from the dictates of the luxury industry, where excess and high prices cause boredom and fatigue. In Portugal, shoe manufacturers believe in a new model that is sustainable and innovative, and have succeeded in becoming one of Europe's most dynamic hubs in this field. Regaining control of the essentials means considering a fresh approach to what luxury is all about.

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