27 November 2015

NewsLine is a short weekly summary of stories that may be of interest to those involved in the Māori Tourism community.


Tourism industry set to expand

Tourism experts say a new training college in Northland will expand the industry in the region making it a bigger earner than farming and could create up to an extra 300 jobs.

Queenstown Resort College this week launched a branch of their college in Paihia - the Tai Tokerau Resort College - which will open in April next year.

Harvey Bourne who will be moving from Queenstown to Northland to run the college said Tourism in Northland "definitely" had the potential to outgrow Northland's billion dollar-plus farming industry that is the region's biggest earner. Read more here.


International Visitor Survey for the year ending September 2015

The International Visitor Survey (IVS) for the year ending September 2015 was released this week by the Ministry of Business, Innovation and Employment (MBIE).

Total estimated visitor spend in New Zealand continues to grow and reached $9.4 billion for the year ending September 2015, up 38 per cent on the previous year.

The growth is driven by New Zealand’s major tourism markets, with significant increases in total spending by visitors from China, up an estimated 78 per cent from the previous year; the US, up 55 per cent; and UK, up 43 per cent.  Spending by visitors from Australia, New Zealand’s largest market, significantly increased by 23 per cent (up to $2.4 billion). Read more here.

Adams film shows off Kiwi culture

After offering the United States a slice of Kiwi in his first two seasons in the NBA, Steven Adams has showcased the entire culture in a new documentary recently released.

The Oklahoma City Thunder sent a film crew to follow Adams to New Zealand in the NBA off-season, aiming to capture the essence of their starting centre in a project called The Kiwi Way: Steven Adams' New Zealand.

The film aired in Oklahoma over the weekend and is available to watch in its entirety on the Thunder website, with Adams showing off his homeland and illustrating the impact he has made on New Zealand basketball.


Why have QR codes taken off in China?

In China, brands are using QR codes for everything – from digital campaigns, to branding, to content marketing and O2O e-commerce strategies. And it's all because of WeChat.

QR codes have largely failed in western markets, but in China, the mass adoption of social communications app WeChat – with its embedded QR reader software – means no brand can market without them.

China's WeChat has more than 600 million monthly active users. Every time the app is downloaded onto a mobile phone, so too is a QR code reader. Read more here. 

Regional Tourism Estimates

The Ministry of Business, Innovation & Employment (MBIE) have released the Regional Tourism Estimates for the year ending March 2015. The Estimates incorporate the latest version of the Tourism Satellite Account, published by Statistics New Zealand in October. Read more here.


Running your business or activity on DOC land

If you want to use public conservation land to run a business or activity you must get permission from DOC in the form of a concession. Read more and apply here.


Students and Tourism Businesses To Benefit From New Resort College In Paihia

Paihia has been chosen as the location of QRC’s Tai Tokerau Resort College to open in early 2016, said QRC Chief Executive Charlie Phillips this week.

“Working with NZ Māori Tourism on a pathway for students to enter into the tourism industry, we are excited to announce the details of the College and the first intake of students in early 2016. With the support of local industry, schools, and a partnership with Shanghai CRED we will have four intakes of 25 students each year, made up of local and international students.

“All students will spend six months at the College before being placed in a paid internship with a tourism business for nine months. They will then return to the College for their final six months of study at management level before graduation." Read more here.

Waitangi: Keeping the kids at Bay

The Treaty Grounds at Waitangi have, over the years, left me with mixed emotions. All the news on TV with people yelling and shouting. As a child I thought it was where politicians went if they had been naughty.

I've always been proud that my 11-year-old twin boys had devoted a great deal of their time at primary school to the kapa haka group, and thought a trip to the Treaty grounds would be an incredible experience for them and help shake off some of those bad memories for me. Read more here.


Regional Economic Activity Report

Explore your region using either the mobile or web app - look at international visits,  visitor spend, economic performance, and more.


Listing on

A presence on can help grow your business by connecting you with consumers considering a visit to New Zealand. A key role of the website is to drive qualified traffic to you. There is no charge for listing on - update your details, or list here.


Planning for Inbound Success

Together with the Tourism Export Council, this is a guide to working with New Zealand Inbound Operators. Read it here, or email us to request a hard copy.